Two Jokes in 77 Minutes!?!

Did you watch Apple’s big launch event last month?

(Yeah, me neither!)

Once upon a time, Apple launches were a big deal. Almost must-see TV.

Why? Because Steve Jobs turned the tech launch from the same old boring, “blah-blah-blah” snooze-fest into entertainment extravaganzas, loaded with laughs.

When he introduced the iPhone in 2007, Jobs delivered a laugh line every 100 seconds.

I read the transcript of last month’s show.

Seventy-seven minutes.

Two jokes.

That’s one laugh line every 38.5 minutes.

By the way, do you know the name of the Apple CEO who delivered last month’s keynote?

(Yeah, me neither!)

That’s the point, isn’t it?

If all you do is deliver the information, you won’t stand out. Your audience will yawn and tune out. No one will remember you. Even if the information is “valuable.”

But if you combine the information with entertainment and personality — humor, stories, human hooks — your audience will tune in, turn on, and buy.

Once upon a time, I recorded a masterclass called “How to Put Personality In Your Content So You Stand Out, Attract Raving Fans, and Land More/Better Clients.”

It’s for anyone who grinds out content that’s technically “valuable” but forgettable. It shows you how to become the entertaining, human voice in your niche who prospects can’t ignore.

And I reveal the best laugh line from Steve Jobs’s 2007 keynote — the joke that had everyone in the audience roaring with laughter.

I’ll send you the replay…

…if you reply to this email with a short joke.

(Come on, you can do it; exercise your humor muscle.)

One itty-bitty joke, and I’ll show you how to make your content more entertaining and amusing — even if you don’t think you’re “funny.”

You’ll walk away with a bottomless well of personality-boosting ideas and content.

P.S. The Apple CEO who delivered two laugh lines in 77 minutes? That’s John Ternus.