How AI and Michael Scott are Ruining Your Business
I love that show “The Office” (the U.S. version starring Steve Carell).
Steve Carell’s character, Michael Scott, is the village idiot. He dispenses business wisdom, life advice, and workplace direction with enthusiasm and confidence. And most of the time, he’s spectacularly wrong.
The thing that makes Michael Scott so funny is that gap between how sage he acts and how bad his guidance is.
Michael Scott reminds me of AI…
…with one important difference: When AI dispenses laughably bad guidance, it’s not funny. You and your business suffer.
Take AI-generated copywriting.
Most AI-generated copy looks good on the surface; but deep down it sucks. Polished turds delivered with enthusiasm and confidence. Call it the Michael Scott Effect.
Cut and paste those turds and you get crappy results. Prospects tune out. Sales don’t come.
But what if you could rely on AI to be less like Michael Scott and more like an A-list copywriter? A robot trained on proven marketing methods who knows the difference between crappy copy and content that works.
I built that robot, and I call it “AI Noggin.”
It’s trained on the exact storytelling methods I use to assemble client-getting content. The same methods I apply when I help my clients turn their content from prospect-repelling to sales-generating.
I designed AI Noggin to be a coach and advisor. Someone who can review a draft email, social post, video script, or other content and offer you sage advice that is spectacularly spot-on.
It doesn’t give you polished turds. It helps you turn turds into treasure — content that sells.
Today at 6 p.m. ET, I’m hosting a small-group roundtable where I’ll introduce and demo AI Noggin. You’re invited.
I’ll share the storytelling framework I used to train AI Noggin. And I’ll show you how Noggin applies that framework to assemble content that attracts leads, nurtures prospects, and closes sales.
And, best of all, I’ll give you your own complimentary AI Noggin if you register for the roundtable and show up today.
Details and registration here.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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