Facebook Fainted & She Still Cashed In. How?

Remember that time when Facebook, Instagram, Messenger, and WhatsApp all went down for six hours on the same day?

It was October 4, 2021. And the world — at least many of the 3.5 billion account holders who lost their precious social media access — went bananas.

But not Amy Porterfield.

Soon after that dark day, she reported that she rang $17,000+ in sales…

…DURING the outage…

…because she wasn’t selling on social media…

…she was selling via email.

Don’t get me wrong. Amy Porterfield loves social media. She’s one of the planet’s top online marketers, and she cites Facebook and other social platforms as an important part of her business growth systems.

She even created a program called the “List Builders Society” that taught how to use Facebook Live and Instagram Stories to grow an email list.

But note that last part: “…grow an email list.” That’s the goal. Not grow a social following. Grow a list.

Soon after that Facebook outage, I heard social media influencer Kim Garst speak. At the time, she had 23,364 followers on LinkedIn.

She said, “I’m known for social media, but only 3% of my sales come from social media.”

Kim said social media helps her “make connections with people.” (Same goes for Amy Porterfield and me).

But she added: “I have to move them to my own real estate.”

“My own real estate” as in an email list that I own and control.

Why? Because it’s much easier to fill webinars, book appointments, and make sales through email than via social posts.

Ask Amy. Ask Kim. Ask me. We have the receipts.

The strategy: Accumulate followers on social media. Give social followers opportunities and reasons to join your mailing list. Nurture subscribers with informative, entertaining emails that include clear calls-to-action. Sell and profit.

Tomorrow, I’ll share some ideas about how to implement that strategy without working yourself to exhaustion.