RecomMONDAYtions ~ 2026.06.01
Breaking News
Legendary Copywriter Plans to Open Her Vault
My friend Kim Schwalm is one of the best direct-response copywriters alive. She has beaten the legends. She has written controls that ran for a decade. She has quietly helped generate close to a billion dollars for the companies smart enough to hire her.
And after doing all of that, she began (about nine years ago) to package everything she knows into courses, workshops, and other programs to help business owners like you produce profit-generating copy.
Kim has been threatening to retire “soon” for as long as I’ve known her. This time she means it.
She’s calling it “semi-retirement” — no more new courses, no more group programs.
But before she goes, she’s throwing open her entire vault (every training, every workshop, every swipe file) at a price that makes me think she’s already had a few too many cocktails on the beach.
I’ll give you the full story and the link Thursday, when her offer becomes available.
For now, just know it’s coming — and the window is short. It slams shut Sunday, June 7th.
If you write copy, sell anything with words, or keep fighting with flat AI drafts… clear a little time Thursday.
Stay tuned until then.
Recommended Book
Video Testimonials That Land the Big Fish
I’ve met lots of video marketing “experts” through the years. None is better than Ian Garlic.
His book is little (easy to ready in one sitting). But its impact on your business will be huge — if you implement what he teaches (he can help you do it).
His big idea: ditch the boring testimonial — the “they were great to work with, five stars” stuff nobody believes and nobody remembers.
Replace it with what he calls a Video Case Story — a real customer, telling a real before-and-after, the way you’d tell a friend over a beer.
Garlic has produced 15,000+ of these for everyone from solo law firms to Fortune 50 companies. The system shows you how to find the right customers, interview them so they actually open up, and put the stories to work across YouTube, your site, and your follow-up.
If “story-driven” is your thing — and around here, it always is — this one belongs on your shelf.
Recommended Event
You still have time to register for the NO BS AI Summit that starts on Wednesday. This is for business operators who have played with AI for a while but are still waiting for any of it to boost revenue.
Parthiv Shah and Dr. Theresa Pantanella are hosting the summit for people who already know marketing but are wondering “Why isn’t AI boosting profits, and what do I actually do next?”
Four world-class speakers (Dan Kennedy, Rich Schefren, and Sam Woods, and Alicia Lyttle), spread over four hours. No Charge. .
June 3rd. 11 AM Eastern.
Register here.
Recommended Video
A Plan is Not a Strategy
Most businesses don’t have a strategy. They have a to-do list.
In this video, strategy expert Roger Martin explains why planning and strategy are not the same thing. Planning focuses on activities you control (hiring people, launching products, opening locations). Strategy focuses on outcomes you don’t control (whether customers choose you over competitors).
Martin’s distinction is simple but powerful: A plan tells you what you’re going to do. A strategy explains why those choices will help you win.
If you’ve ever sat through a “strategic planning” session that produced a long list of projects but little clarity, this video is for you.
(Thanks to Jonathan Jones for sharing this in his outstanding Vistage Weekly Briefing newsletter).
Podcast (The Story Power Marketing Show)
How to Stay Visible and Stand Out as AI Replaces Search Engines (with Justin Inman)
Justin Inman is the Founder and CEO of Emberos, the first operating system built to orchestrate paid, owned, and earned signals for AI visibility. He works at the intersection of brand strategy, AI systems, and predictive analytics, helping companies understand and influence how they appear inside generative AI platforms.
Justin explains that consumers increasingly ask tools like ChatGPT, Claude, Perplexity, and Google’s AI Overviews rather than the old Google search. He and I talk about how SEO fundamentals still matter, but brands must optimize across their campaigns to ensure they appear in AI-generated responses – and appear accurately. We discuss AI visibility, best practices, and how to avoid treating AI like a content machine that all too often dishes out slop, risking search delisting.
People are still searching, they’re just doing it differently. Listening to this episode can help you position your business for success in this new world.
DISCUSSED IN THIS EPISODE
~02:35 AI Replaces Search
~04:47 Perfect Storm Impact
~05:35 SEO Still Matters
~08:19 Check Your AI Presence
~09:44 How Emberose Works
~12:08 Humans vs Machines
~14:29 Avoid AI Content Slop
~17:39 What Makes Emberose Different
~19:34 Ideal Clients Use Cases
~20:57 How to Get Started
~21:41 Final Advice Act Fast
~23:03 Wrap Up and Resources
FULL EPISODE VIDEO: vimeo.com/1195428369
CONNECT WITH JUSTIN
Website: https://emberos.ai/
Listen on…
Words to Ponder
“I always tell my kids if you lay down, people will step over you. But if you keep scrambling, if you keep going, someone will always, always give you a hand. Always. But you gotta keep dancing, you gotta keep your feet moving.”
– Morgan Freeman
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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