Delighted, Repeat Customers Begin With This…
I had the displeasure of traveling to and fro on a US airline this week.
The thing that struck me most: How miserable all the employees seemed. From the check-in clerk to the flight attendants, not one seemed happy to serve us.
Their rotten morale didn’t make my journeys worse. But those grumpy employees didn’t do anything to make my journeys better. They didn’t give me any reason to say, “I look forward to flying this airline again!”
In his book Never Lose a Customer Again, Joey Coleman says delighted, repeat customers begin with delighted employees.
Coleman says: “It’s almost impossible to expect an employee to ‘wow’ a customer if they have never personally experienced being wowed.”
Get this book. Read it. Implement its lessons.
If you do, you’ll reduce churn, increase retention, and boost profits.
That’s what happens when you ‘wow’ your employees and your customers.
And here’s what will happen if you attend the live meeting of The Mastermind Book Club on Thursday:
You’ll hang out with Joey Coleman and have the opportunity to ask him questions about his book.
Every month, Ted Prodromou and I choose a great business book for Club members to read. We meet on the fourth Thursday, live on Zoom, to discuss the book — often with the author as our special guest.
You don’t have to read the book to join the conversation. And there’s no charge to attend.
What: Mastermind Book Club with special guest Joey Coleman, discussing his book Never Lose a Customer Again.
When: Thursday, May 28, 2:30 p.m. ET
Where: Live on Zoom. Here’s the link…
https://mastermindbook.club/coleman
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
