RecomMONDAYtions ~ 2026.05.18
Recommended Podcast
Combining Strategy, Tech, and Team to Scale Your Coaching Business!
I love Marc Mawhinney’s “Natural Born Coaches” podcast. So it’s always an honor and pleasure to be his guest.
We unpacked the framework I use to help coaches scale without drowning in software, half-finished funnels, or AI slop that sounds like everyone else.
We got into the tech freeze that kills most launches before they start, the follow-up gap that turns books into vanity projects instead of client machines, and how to use AI without losing the human story that actually moves people.
If you’ve ever felt like your tools are working against you instead of for you, tune in here (or wherever you get your favorite podcasts).
Recommended Event
Somebody in your market is having a better year than you. They didn’t find better software. Didn’t hire a bigger team. Didn’t stumble onto some tool you missed. They just figured out where AI actually belongs in their business — and wired it in.
Dan Kennedy calls it a power shift. Most business owners are on the wrong side of it without knowing it.
Dan Kennedy usually doesn’t do free events.
So when my friend Dr. Theresa Pantanella told me Kennedy agreed to spend an hour live on her Zoom — free — I said, “Sign me up.”
It’s the No BS AI Summit. June 3. 11 AM Eastern. Four hours. Online.
Theresa is co-hosting with Parthiv Shah who is mentioned three times in Kennedy’s new book on AI.
Also on the bill: Rich Schefren. Sam Woods (smartest AI guy I know). Plus a mystery fourth speaker.
If you’re already using AI and still not seeing it move your numbers, this is the event for you.
Register here.
Recommended Book & Event
Join us Thursday, May 28 (2:30 p.m. ET) on Zoom when The Mastermind Book Club discusses “Never Lose a Customer Again” with the author, Joey Coleman.
I love this book!
In every industry, 20-70% of new customers disappear inside the first 100 days — not because something went wrong, but because nothing went right after they handed over their money.
You hustle to win them. Then you let them slip out the back door.
Never Lose a Customer Again fixes that.
Coleman maps what your customer feels — week by week, phase by phase — and tells you exactly what to do at each stage.
Each month, Ted Prodromou and I pick a great book for members to read and unpack together. We meet the fourth Thursday, often with the author in the room.
Join The Club: https://mastermindbook.club/join-now
Get the Book: here.
Zoom for Meeting: https://mastermindbook.club/coleman
Podcast (The Story Power Marketing Show)
How to Turn Pain Into Purpose and Build a Life That Matters (with Aaron Hale)
Aaron Hale is a US Army EOD veteran, real estate investor, business owner, podcaster, and ultra-endurance athlete. After a tragic injury on deployment overseas took his eyesight and hearing, Aaron hit rock bottom.
Instead of staying there, Aaron resolved to not allow his circumstances to dictate the rest of his life. Since the injury, Aaron has become a husband, a father, a real estate investor, a successful entrepreneur, a speaker, and a top-rated podcast host.
Hale describes moving from “I can’t” thinking and depression at Walter Reed to rebuilding his life through discipline, adaptive skills, and pursuing daunting challenges. From kayaking and mountain climbing to qualifying for the Boston Marathon and becoming the first deafblind athlete to complete the Badwater 135, Hale has engaged with the world head on. He and Tom discuss how he used his overcoming of adversity to help others through his public speaking and his podcast, The Point of Impact.
Aaron shares storytelling lessons about connecting with audiences through selective details, voice and body language, and power of speaking to one person at a time. If you think marketing is tough to stick to, listening to how Aaron ran over 200 miles in Kenya before summiting Mount Kilimanjaro will put things into perspective and give you playbook for optimism you need.
DISCUSSED IN THIS EPISODE
03:03 From Navy to EOD
04:58 The IED Blast
06:18 Darkest Days
08:35 Rebuilding Identity
10:45 Meningitis Setback
15:27 Choose Your Hard
17:22 Sharing the Blueprint
19:59 Speaking Mishaps
21:49 Where to Connect
23:22 Storytelling Lessons
28:11 Badwater Growth Moment
33:40 Perspective Shift
35:00 Wrap Up and Outro
FULL EPISODE VIDEO: vimeo.com/1191146801
Listen on…
Words to Ponder
“Originality is the best form of rebellion.”
— Mike Sasso
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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