Why Consistency Wins and Ghosts Lose
A few days ago, I received an email from an author whose list I joined after I read his book.
I hadn’t heard from him in months.
For three months after I joined his list, I received a few scattered emails, but then…
…crickets.
š¦ š¦ š¦
Poor guy. He built so much momentum with his book. Amazon bestseller. Lots of new followers. And then he turned from author on a pedestal to ghost, and that momentum went “POOF!”
š» š» š»
The day after the ghost reappeared, I interviewed for my podcast a smart marketer named Edward Sturm who dropped this truth bomb:
Ā The people who are consistent over long periods of time win.
Edward consistently produces great content to attract new followers, stay top-of-mind with his expanding tribe, and generate more sales.
Edward and I agree: No one hires ghosts.
Riddle me this:
How can you CONSISTENTLY produce captivating, client-attracting content so you can attract new followers, stay top-of-mind with your expanding tribe, and generate more sales
I’ll share some ideas next Thursday when I deliver a free, online training: How to Transform Your Content from Boring to Brilliant So Prospects Tune In, Turn On, and Buy
What: Simple-to-implement strategies and tactics to consistently produce story-powered, client-attracting emails, social posts, videos, and other content.
When: Thursday, July 20, 2023, 11 AM Pacific / 2 PM Eastern
Hosted By: SMM Connect (Sales & Marketing Management’s community for peak performance)
Registration:Ā Grab your free seatĀ here.
Who Should Attend? Business leaders who:
- Strive to deliver client-attracting content but feel frustrated and stuck.
- Wish more people would read and engage with their emails and social posts.
- Assume they aren’t “creative” enough to deliver captivating stories.
- Understand the power of storytelling but don’t know where to begin
- Hate feeling like a pitchy pest when talking about their services and would prefer, instead, to be invited by eager prospects who say, “tell me more.”
You can join me next Thursday if you click the button below and grab a seat…
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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