How to Get a Prospect’s Attention – the Gary Halbert Way…
Copywriting legend Gary Halbert would have turned 85 this week. In honor of the occasion, I share an excerpt from The Story Power Profit Pack (Pointer #35):
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A conversation between copywriting legend Gary Halbert and a protégé…
Halbert: “The best way to get a prospect’s attention is to appeal to their sense of…”
Protégé: “…Their sense of self-interest?”
Halbert: “No…their sense of curiosity.”
Great advice.
If you want to be relevant to prospects and build a relationship with them, tap into their self-interest. Discover their stories and deliver content that evokes the emotional journey they desire.
But to get their attention, to get them to open the email, move past the headline, and read on, spark their curiosity.
* * *
Want to know how to spark curiosity in subject lines, headlines, and other marketing content?
It contains 52 strategies, tips, and tactics (a.k.a. Pointers) to transform your content from ignored to adored…
…and you can get it immediately by clicking the big blue button below.
Enter the coupon code “HALBERT” at checkout (today, June 14, only) to get the deepest discount I’ve ever offered for The Profit Pack.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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