Monday Mash-Up ~ 2023.03.27

Recommended Viewing (and Reading)
The Happy Secret to Better Work

Many people think business success can lead to happiness.

Shawn Anchor has shown it’s the other way around — happiness leads to business success. 

I love this TED talk. Funny. Insightful. Inspiring. 

Anchor’s book The Happiness Advantage is the April selection for the Mastermind Book Club. If you like the video, get the book and join the Club.

Recommended Reading
Random Thoughts from Ted Prodromou

Speaking of the Mastermind Book Club…

Ted Prodromou is my Book Club partner in crime…

…and he’s one of the wisest marketers I know. He litertally wrote the book on LinkedIn marketing (“The Ultimate Guide to LinkedIn Marketing”). You can get a free copy here. 

And he recently launched a newsletter on LinkedIn called “Random Thoughts.” 

Ted is one of the few marketers I include in my “When they write it, I read it” file. Check out the newsletter to see why. 

Recommended Viewing / Listening
How to Land More Clients – the Aussie Hermit Way

The latest episode of my podcast, The Story Power Marketing Show, with guest Luke Charlton

Luke Charlton runs a successful ad agency that helps coaches and high-ticket service professionals get clients online. He’s spent over 16 million on ads and has helped clients generate more than 50 million in revenue from his ad campaigns.

Along with that, he’s been hired by top ad agencies to write copy for world-leading experts such as Bob Proctor, Mike Dillard, Neil Patel, Grace Lever, and many more.

DISCUSSED IN THIS EPISODE

• Why focusing on systematic approaches to marketing leads to predictability and consistency (1:43)
   
• The key system you need in place to convert traffic into clients or customers (6:53)
   
• Simple methods to get clients: the power of a free guide (lead magnet) and consistent email follow-up (9:59)
   
• Why stories in emails are the secret sauce for effective communication (17:04, 19:32, 22:05)
   
• Don’t overcomplicate storytelling: how to tell a story like you’re talking to a friend and refine it later (20:27)
   
• The crucial reason people need to understand the ‘why’ before they’re interested in the ‘how’ (23:08)
   
• The email that “broke the internet:” How storytelling and entertainment can engage readers like never before (24:07)
   
• How to exaggerate your personality and become unforgettable: how to create a memorable character in email marketing (35:51)

Excerpt video: here. 

Full episode video, audio, and show notes: here. 

If you like what you see and hear, please review the show wherever you get your favorite podcasts.

Recommended Viewing
The Adam Sandler Roast/Love-Fest

Earlier this month, Adam Sandler received the Mark Twain Prize for American Humor. 

Earlier this morning, I stumbled upon video highlights from the awards ceremony…

…and down the rabbit hole I went. Sandler’s pals roasted and honored him. Conan O’Brien. Ben Stiller. Drew Barrymore. Dana Carvey. Chris Rock. Jennifer Anniston. Pete Davidson. And Steve Buscemi.

Plus a great acceptance speech from Sandler himself. 

I watched them all…

…and laughed my a$$ off. 

You can find all the speeches on YouTube or here.

Here’s the Buscemi speech…

Wise Words…
…from Adam Sandler

“I’ve been called a moron since I was about four. My father called me a moron. My grandfather said I was a moron. And a lot of times when I’m driving, I hear I’m a moron. I like being a moron.”

– Adam Sandler

(Watch for an email later this week about why I think this email is so profound, wise, and inspiring for business people).