How Joyce Saved Her Family From a Deadly Twister
Just before the twister hit, Joyce walked out to her pickup truck to roll up the windows.
It was November 15, 1988, and the high temperature in Davisville, MO was 70F that day ā 15 degrees above normal.
Rain was falling. The wind was beginning to whip.
Joyce, her husband Jim, and their daughter Shannon knew a storm was coming. They just didnāt know how bad it would be.
In Davisville, MO, there were no tornado sirens. And in 1988, weather forecasters didnāt have the same storm-tracking tools they have today.
But Joyce had lived in the Ozarks for 40+ years, and she knew a thing or two about these hills and hollers.
So as she returned from the pickup truck, around 8:55 p.m., she suddenly could tell:
BIG TROUBLE was blowing in.
āGet to the basementā¦NOW!ā she screamed, as she ran into the house.
Less than two minutes later, the tornado was on top of them.
It ripped the house from the foundation.
It lifted the pickup truck, parked 75 feet from the house, and deposited it, nose down in the basement ā in the corner opposite where Jim, Joyce, and Shannon huddled.
And then it was gone.
Joyce, Jim, and Shannon survived, unhurt.
If Joyce had not gone outside to roll up those truck windows, if she had not screamed for them to run for cover, that tornado might have blown them away.
How did she know?
She didnāt hear it.
She couldnāt see it.
What clued her in?
It was the cedar.
As she walked from the truck to the houseā¦
She noticed the aroma of cedar.
This wasnāt a faint whiff.
No, this was an explosion of cedar.
And Joyce knew.
Cedar trees were snapping upwind.
And the tree-snapping wind was blowing her way.
Thatās when she began to run and screamā¦
ā¦because she NOTICED the aroma of cedar.
Joyceās house was just down the road from my wifeās family farm.
Joyce told my mother-in-law that story, and my mother-in-law shared it with me.
And now I share it with youā¦
ā¦Because I believe in the POWER OF NOTICING.
The more you pay attention, the more you notice, the more power youāll haveā¦
ā¦to escape storms before they hitā¦
ā¦to see opportunities before they arise.
Great marketers are great noticers.
They pay attention to their market. They notice and discoverā¦
ā¦what prospects are sayingā¦
ā¦what prospects are feelingā¦
ā¦what makes prospects tickā¦
ā¦their prospectsā stories.
And the more they notice and discover, the more power they have to land more clients and establish strong relationships with them.
Want to establish a habit of noticing and learn how to systematically discover client-attracting stories? I can help. See the p.s. belowā¦
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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