Monday Mash-Up ~ Vol. 2, Ep. 34
Recommended Reading
Ogilvy on Advertising
David Ogilvy has been called the “Father of Advertising.” His book “Ogilvy on Advertising” is one I’ve read multiple times. I turn to it often for insights and inspiration.
The book is as relevant today as it was when it was published in 1983.
Recommended Listening
“The Moment with Brian Koppelman”
Brian Koppelman is a screenwriter and producer who co-created the Showtime drama Billions (which I love).
His podcast is one of my favorites. It’s all about how creators create. I especially love the episodes with Quentin Tarantino and Jakob Dylan
More Recommended Reading
An Ogilvy Cheat-Sheet
Here’s a great article that summarizes some of Ogilvy’s most important ideas: David Ogilvy on Advertising: His 7 commandments and quotes all marketers must know
Still More Recommended Reading
Why You Shouldn’t Worry About Open Rates
Email marketing expert Ben Settle doesn’t give a hoot about open rates. I think he has a point. Here’s a blog post he published last week that explains why open rates are overrated.
Words to Ponder
My Favorite David Ogilvy Quote
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
Don't go away yet..
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