Monday Mash-Up ~ Vol. 2, Ep. 29

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Recommended Reading and Viewing
Marketing Lessons from the Grateful Dead

Jerry Garcia died 26 years ago today. He was a founding member and lead guitarist of the Grateful Dead.

The anniversary reminded me of a book I like calledĀ Marketing Lessons from the Grateful Dead.Ā It’s a quick read, packed with some valuable lessons.

You don’t have to be a Dead HeadĀ to like this one. Here’s a Boston.comĀ article that summarizesĀ some of the key lessons from the book.

Recommended Reading (Reading Time < 2 Minutes)
A Random Act of Kindness at Trader Joe’s

I had to deal with AT&T last week because of some issues with my cell phone. I won’t bore you with the details. I’ll say only that when it comes to customer CARE, AT&T doesn’t.

That’s why I enjoyed readingĀ this articleĀ over the weekend. It tells the story of an employee at Trader Joe’s who treated an elderly customer with care, respect, and kindness.

The story lifted my spirits…

…and it contains some valuable lessons re: customer care.

Recommended Watching
The Me You Cannot See

The Me You Canā€™t See is a docuseries on Apple TV co-created by Oprah Winfrey and Prince Harry. It tells stories of people around the globe — some famous, some not — who struggle with mental health.

This is a remarkable and important show. It addresses the destructive stigmas associated with mental health issues, and it fosters truth, understanding and compassion.

Click on the video below to see the trailer. If you don’t subscribe to Apple TV, you canĀ watch one episode for free.

Recommended Reading
Great Business Tips from Jeff Walker

I love this article from marketing great Jeff Walker:Ā Top 5 Elements of Growing a Business Online.

Notable QuotableJerry Garcia said…

“Truth is something you stumble into when you think you’re going someplace else.”

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.

2) Watch theĀ free, 7-minute Micro-Training: ā€œThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā€

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4) Work with me one-on-one: If youā€™re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.