The #1 Quality That All Great Marketers Have
My business is growing so I’m hiring.
Last night I posted a job opening for a software developer to assist with several projects.
I described the projects, but only in vague terms.
Applications flooded my inbox. Most applicants told me they had EVERYTHING it takes to tackle the projects.
One applicant, Noah, said this: “Let’s discuss more about your requirements so I can understand what you need.”
Noah is the one I’m likely to hire.
Why? Because he’s an explorer. He’s a discoverer.
He doesn’t assume he knows it all. He wants to explore and ask and research…
…so he can discover what he needs to do. Only then, will he say, “I have everything it takes.” Only then will he devise the plan.
Explorers make the best programmers.
Explorers make the best marketers.
I’ve seen countless marketers fail because they assume they KNOW exactly what makes their prospects and customers tick.
They don’t bother to dive deep, explore, and discover.
Then they deliver marketing messages that make their prospects yawn. Messages that don’t resonate. Messages that prospects find irrelevant.
If you want to craft messages that prospects find irresistible, you have to explore. You have to discover…
…what your prospects fear and dread…
…what they dream of……what bugs them…
…what delights the…..where are they now…
…where do they want to go.
If you do this, if you explore and discover, you’ll have the building blocks you need to create powerful stories.
If you don’t, your prospects will tune out and move on.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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