You Won’t Believe What This Bride Did

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Melissa and I traveled to the mountains of northwestern Connecticut last weekend to attend a family wedding. My cousin Ali married her sweetheart Ricky.

The weather was perfect. The ceremony was a tear-jerker. The food was delicious. The band rocked the house.

But the one thing I’ll remember most is the personalized note that I found as I took my seat at Table 13 during the reception.

In perfect handwriting, Ali wrote, “Dear Tom, Ricky and I are so very grateful that you and Melissa are here with us celebrating our marriage…”

It went on from there — 112 words in all. References to past times together. Wishes for future get-togethers. And this to close: “See you on the dance floor! p.s. Happy Father’s Day!”

Wow! What a nice note.

After I finished reading, I looked around the table and the room and noticed EVERYONE had a note from Ali. 150+ guests all received a note from Ali — each hand-written, each with personal messages.

Ali, Melissa, and me

Here’s to the hand-written thank you note!

There’s a business lesson here. When you reach out, with a note in your own hand, and say, “Thank you,” you build a strong bond — a human bond.

These bonds are stronger than those you create with digitized, automated, AI-generated messages.

I’m not saying to get rid of your marketing automation tools.

I’m just saying: Find opportunities to step up and make meaningful human connections. The more you do it, the more you’ll stand out in this ever-more-robotic world.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.