Egg-licking Nitwits Don’t Rake in The Rubles


Ripped from the headlines in Russia:

Eighteen unlucky souls came down with food poisoning after shopping at Zhiznmart grocery store in Yekaterinburg, Russia.

Zhiznmart’s owner denied responsibility and offered 1 million rubles to anyone who could prove his products poisoned them.

Enter hordes of nitwits, hoping to rake in the rubles.

A few fortune-seekers resorted to licking raw eggs in the store.

Imagine the nitwits nattering about their plan…

Olga: Do you really think licking raw eggs is a good idea?

Vladimir: Of course it is. I know, the salmonella is crappy, but 1 million rubles is a lot of dough.

To repel the egg-lickers, the store owner clarified the offer. He’d only pay the 18 people who were already sick — if they could prove his food poisoned them.

And so ended the Egg-Lickers Lottery.

Lots of business lessons here…

I could say lots about the power of bold offers, but I’ll save that for another day.

Today, I’ll focus on the quest for easy money. It’s a fool’s errand.

So many fortune seekers think they can make a fast buck by winning the lottery, pressing an easy button, or ingesting gut-busting bacteria 🦠.

It’s rarely so easy.

Online marketing “bros” shoot videos, standing in front of their Lamborghini, waving a wad of C-Notes, telling you, “I made millions in my sleep.” And then they show you their credit card statement in case you doubt them.

Even if all of that is true, here’s the part they don’t tell you: They worked hard to assemble and implement the content and systems to attract customers. They didn’t get that car and wad of cash by licking an egg.

So put away the Pepto Bismol. Forego the lottery. And don’t rely on an easy button (AI-powered or otherwise).

Get to work.

Discover what makes your prospects tick. Assemble captivating, info-taining content to attract and convert. Implement systems to deliver your content to the right people at the right time.

This isn’t rocket science (I can help you do it). But it’s harder than licking an egg.

A good place to start: Get the Story Power Profit Pack — 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.