Why Your Human-like Robot Will Get You The Boot

Here's a sad but predictable story about the perils of robot-generated writing.

A business owner in Maryland was hiring for a tech position. One applicant rose to the top after exchanging several well-written emails with the owner.

Then came the interview.

The applicant could barely spit out a complete sentence.

It was so bad, the owner thought he scheduled the wrong person.

But the interviewee WAS the same person who SENT those well-written emails.

The problem: Someonething else -- an AI copywriting robot -- WROTE the emails.

The human applicant simply pressed "send."

Ten minutes after the interview began, the owner sent the applicant packing. 

Meanwhile, robot vendors pitch their systems as time-saving miracles:

"Check our AI tool for cover letter generation. Create a custom letter in seconds," shouts one vendor

"Apply to hundreds of jobs with just one click," trumpets another.

And this one: "Generate a cover letter with a human-like tone using AI and land your dream job more easily." 

Welcome to the flaming chasm between the AI copywriting robots and you.

The robots can dish out "human-like" content -- job applications, marketing pitches, emails, etc.

This robot-generated content may fool most audiences...

...for a while.

But here's the rub...

At some point,
you have to show up.
As YOU.
In person.
As a human.

You can't have your human-like robot stand in for you at the job interview, discovery call, or sales pitch.

YOU show up at the client meetings, not your robot.

So...

...you can't hide behind your robot forever.

If you need to communicate coherently to land the job, learn to be coherent (or look for a different job).

If you want to stand out and be the one prospects choose, put yourself out there. Express yourself. Reveal your personality. Share your stories.

I get it. It may seem easier to press a button and have your robot ghost-write for you.

But it will feel hard and humiliating when you show up at the interview, discovery call or, sales consultation as you...

...and the person across the table discovers you're nothing like that clever robot who stood in for you.

My suggestion: Discover how to power up your content so YOU stand out. Create content that reflects YOU. Share stories that demonstrate what it's like to be with you and work with you.

Then, when you show up in person, they'll already know, like, and trust you.

Instead of sending you packing, they'll welcome you in, continue the conversation you began with your content, and choose you.

One last thing: Your storytelling skills also will help you during discovery calls, sales consultations, and service delivery.

See the p.s. part below for ways I can help.