Why Wallflowers Fail at Love and Business

When I was in college, I had a roommate named Joe…

…who was tall, dark, and handsome…

…but shy as a vampire at a garlic festival.

I once saw a great-looking woman approach Joe at a party, hand him a slip of paper with her number on it, and say, “Call me. Maybe we can go out some time.”

Joe looked at the paper, shoved it in his pocket, and mumbled “Ummmm… yeah… ummmm… maybe… ummmm… thanks.”

He stared at his Converse high-tops as she disappeared across the dance floor.

My buddies and I begged Joe to follow her.

“Go talk to her,” we pleaded. “Ask her to dance.”

But he wouldn’t do it.

And five weeks later, when he finally summoned the courage to call her, she barely remembered him and had lost interest.

(Holy Missed-Opportunity, Batman.)

Reminds me of all those business owners who respond to email signups with little more than “Ummmm… thanks.”

When someone signs up for your email list, they’re handing you a “little slip of paper” and saying “call me.”

They’re asking you to connect. They want to get to know you. They want to dance. Right away!

But too many business people act like Joe.

I signed up for one list the other day and landed on a page that said, “Welcome to our list. Thanks.”

That’s it. No further engagement. No follow-up email. No immediate dance. Just “Ummmm… thanks.”

That is SOOOOO Joe.

If you want to be the business wallflower who regrets missed opportunities, follow Joe’s lead.

But…

…if you wish to establish meaningful, business-building relationships with subscribers…

…and maximize return on your email investment…

…you must dance with new subscribers right away.

That’s why the third session of my coming-soon Content Marketing Masters programwill focus on prospect engagement.

I’ll reveal how to create captivating “thank you” pages that will have new subscribers singing, “I Could Have Danced All Night.”

I’ll show you how to craft and deliver welcome emails that wow subscribers and establish ongoing engagement with them.

This will help you prime the pump so your subscribers are eager to hear more…

…and more likely to do business with you.

No more missed opportunities.

Ask me about Content Marketing Masters

Reply to this email with “Let’s Dance” and I’ll get back to you with all the details about the program.

Content Marketing Masters launches on July 11. Sign-up ends this Friday, just before the stroke of midnight. So un-peel your petals from the wall, Dear Flower, and meet me on the dance floor.