Why Uncommon Wins…
I read a story yesterday about a nun in Los Angeles who made art from common things.
A Wonder bread logo expanded into a screen print about taking communion.
The “G” from General Mills slogan “The Big G Stands for Goodness” transformed into a reference to God.
The Safeway logo cut in two to create a sign showing the path to salvation.
Austin Kleon shared the story in his book Keep Going, and he wrote this about the nun, Sister Mary Corita Kent:
“Kent took the manmade landscape of Los Angeles – not necessarily the first place you’d look for beauty – and she found the beauty in it. Kent said she made common things ‘uncommon.” (She thought ‘uncommon’ was a better word than ‘art.’)”
Wow! That’s good.
Made me think about what I do and why I do it.
I help you turn content into something “uncommon” so your emails, social posts, web sites, and other messages are not just more of the same common, overlooked stuff.
I help you stand out as someone “uncommon” so prospects choose you over all the other common competitors in your industry and niche.
No one will say, “I read your emails as soon as they hit my inbox because they’re so COMMON.”
No one will say, “I chose to hire you above all others because you’re so COMMON.”
Be uncommon. Create something uncommon. You’ll stand out and get hired.
I’ll show you how…
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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