Why Jesse James Could Have Been a Great Marketer

robber

A true story about Jesse James. 

149 years ago today, 125 miles from where I sit…

…the James-Younger gang rode into Gads Hill, Missouri, robbed the general store, and held the townspeople hostage. 

Then they waited for The Arkansas Express to roll into town. 

They lit a bonfire on the tracks, hopped aboard the train when it stopped, and robbed the male passengers…

…at least, the ones with soft hands. 🤔

Legend has it, the gang checked all the male passengers’ hands. 

The robbers judged those with rough, calloused hands to be “working men,” and the gang spared them. 

(Makes me want to skip my daily manicure 😉

I lift my soft hands from my keyboard and chuckle. 

Maddie looks up from her coffee, rolls her eyes, and asks, “What’s so funny, Dad?” 

“Just working on my email,” I say, and then I tell her the Jesse James story. 

Maddie: 
What’s the point? Your stories have a point.

Me: 
It’s about the details we check for and notice. How we learn by paying attention to things others don’t notice. Rough hands, for example. 

Maddie (rolling her eyes again):
You and your “noticing.” It’s LITERALLY the ONLY thing you talk about. 

Me:
Literally?

Maddie: 
Well, you write ALOT about “noticing.” Like that email you sent last week about Bob Dylan listening “to life in a different way.” 

Me: 
You know, Bob Dylan wrote a song called “Outlaw Blues” with the line, “I might look like a Robert Ford, but I feel like a Jesse James.” Robert Ford was the guy who killed Jesse James. 

Maddie:

Me:
Anyhow… yeah… That Dylan email and this one go together. Kind of like a two-part episode.

Maddie:
A two-part episode about noticing? 

Me:
Yes! Because noticing is so important. 

The more you notice about your prospects and clients, the better you know them. 

I’m not talking about the obvious stuff.

The masses notice the obvious stuff. AI copywriting robots notice the obvious stuff. 

I’m talking about the things you notice only by paying attention, by listening (and seeing) in a different way.  

The more you know about your prospects and clients, the better you connect with them. 

The more you connect with them, the more likely they are to know, like, trust…
…hire, and refer you. 

That’s why “Story Discovery” is the most important thing I teach in my Content Transformation Academy.

I teach how to notice more…

…How to discover your prospects’ stories…

…How to know them…

…How to craft content that’s relevant to them…

…How to demonstrate you see them and hear them in ways the masses and robots don’t…

…How to stand out as the ONE who gets them…

…so you connect with them…

…so they choose to do business with YOU. 

There’s a seat in the Academy for you. 

I’m filling three seats in the Content Transformation Academy Mastermind in February. 

Want to learn more about the Mastermind?

Reply to this email and write “Tell me more about the Mastermind.” I’ll get back to you with all the details.

p.s. I help coaches, consultants, and business leaders discover and deliver powerful stories that captivate prospects and inspire them to act. Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.