Why Great Copywriters Reject the “Hero’s Journey”
In Chapter 1 of his book The Persuasion Story Code, David Garfinkel says:
A friendly warning: You may have heard of a widely held theory that the only kind of story which works for persuasion in business is what is known as ‘the hero’s journey.’ While this complex, long-form narrative can work in persuasion, it rarely does. Especially when you look at how most people actually get convinced most of the time in real life.
(Artist’s rendering of me after reading that: 😍)
To create a persuasive “$tory,” you don’t need the hero’s journey.
Persuasion $tories that generate sales:
- May NOT have clearly defined beginnings, middles, and ends
- Don’t resemble the plots of movies, TV shows, novels, plays, or video games
- Are short and simple
That’s great news if you’ve ever sat in front of a blank screen, wondering how you’re going to recall the 12 stages of the hero’s journey so you can spit out an email.
Don’t bother with all that complexity.
Read The Persuasion Story Code which shows you how to write client-getting stories with simple frameworks and step-by-step instructions.
Then…
…join us on Tuesday and meet the author.
What: The Mastermind Book Club
When: Tuesday, October 21, 2:30 p.m. ET (11:30 a.m. PT)
Where: Live on Zoom (here’s the link).
Who: Ted Prodromou and I started the club to give like-minded business people an opportunity to read and discuss great books. David Garfinkel will join us as our special guest.
Join the Club: The Club is free to join (here). As a member, you’ll have access to all meeting recordings and our online community.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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