RecomMONDAYtions ~ 2025.10.20
Recommended Training
On Thursday, Jason Osborn will host a free training session — for my online family — where he’ll reveal how to attract high-quality leads on LinkedIn the authentic way.
No paid ads. No spammy tactics. Just proven strategies that work.
Details and registration here.
Recommended Bootcamp Starts Today
📧 The Breakthrough Advertising Bootcamp
I’ve studied a lot of great copywriters and none has made a greater impact on me than Eugene Schwartz. His book “Breakthrough Advertising” changed how I think about marketing and sales, helped me conquer writer’s block, and inspired me to create the marketing frameworks I teach today.
You can buy the book and trudge through the thick volume. Or you can signup for The Breakthrough Advertising Bootcamp to shortcut the process.
The Bootcamp is a two-week, deep-dive-experience where you will see step-by-step how to embed the core concepts of Breakthrough Advertising into your business.
Brian Kurtz (Schwartz’s friend and colleague for 20+ years) and Chris Mason will run the Bootcamp that kicks off TODAY — Monday, October 20.
Here’s what you get:
✔️ 6 interactive Zoom calls (Oct 20-31, all recorded)
✔️ Focus on the critical first 68 pages that teach you to think like Gene
✔️ Short assignments (30 min each) to apply this to YOUR business
✔️ Hot seats with Brian and Chris on your specific situation
All for just $297
Details and registration here. (Even if you’re not planning to attend, read the sales page; you’ll learn some business-building concepts that Schwartz taught).
Recommended Reading
David Garfinkel is among the world’s great copywriters and writing teachers.
In “The Persuasion Story Code,” he shares the real-world stories that have generated millions of dollars, sealed business-defining agreements, and shifted the way entire industries think.
He doesn’t just show you the stories. He walks you through, step by step, how to craft them for yourself.
TOMORROW (Tuesday, October 21, at 2:30 p.m. ET, 11:30 a.m. PT), David Garfinkel will be our guest as The Mastermind Book Club discusses his book.
The meeting is free to attend. Here’s the link to the Zoom room.
Recommended Reading
📚 Ann Handley: 1 Delightfully Human Sentence to Help You Become a Killer Writer
If you want your content to stand out as more authentic and human and less “blah,” you have to read this post by Ann Handley.
Here’s a bit of it that blew my mind:
“…what happens when we let machines write most of what we read? A growing body of research suggests that AI doesn’t just mimic our language—it reshapes it, too. In the 18 months after ChatGPT’s release, words like meticulous, delve, realm, and adept surged in popularity—used up to 51% more than before.”
Podcast (The Story Power Marketing Show)
📡 How to Embed AI to Boost Productivity and Profits(with Glenn Poulos)
Glenn Poulos recently retired as the EVP and GM of NWS and the co-founder of Gap Wireless Inc., where he spent his career at the intersection of sales, marketing, and business leadership. With a proven track record in driving growth in the telecom and tech distribution industries, Glenn is also the author of “Never Sit in the Lobby: 57 Winning Sales Factors to Grow a Business and Build a Career.”
He has now embarked on a new journey exploring opportunities in areas such AI automation and Electric Power Generation.
In this episode, he and I discuss practical applications for AI in automating proposal responses, identifying new markets, and maximizing the potential of existing data.
DISCUSSED IN THIS EPISODE
~02:22 The Impact of AI on Business Operations
~05:13 Automating RFP Responses with AI
~06:57 Ensuring AI Accuracy and Efficiency
~14:58 Expanding Market Reach with AI
~24:03 Glenn’s Book and Final Thoughts
FULL EPISODE VIDEO: vimeo.com/1125090887
LISTEN ON: Apple | Spotify | Amazon
Recommended Listening
🎶 “Won’t Back Down” by Tom Petty
Today would have been Tom Petty’s 75th birthday.
Here’s to one of the great Florida men.
And here’s one of my favorites by him…
Words to Ponder
“Swap places with your reader and rewrite from their perspective.”
~ Ann Handley
from her book Everybody Writes
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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