Why Amazon Book Sales Won’t Build Your Business
The following question landed in my inbox recently from a business owner who’s struggling to turn his book into clients:
***
“Hey Tom — How do I get the names and emails of people who buy my book on Amazon? I’ve made a few sales. But I don’t know who the buyers are.”
***
Short answer: You can’t get the names and emails of the people who buy your book on Amazon.
Jeff Bezos and his minions hoard that data like dragons guarding piles of gold.
If you want to turn your business book into profits, offer your book in a place you control — not in Amazon’s closed kingdom.
Sell the book on your website. Give away a free .pdf copy. (I do both.)
When you do it this way, you build a list of warm leads.
Nurture those leads with emails.
Invite them to meet.
Sell your products and services.
That’s exactly how I’ve turned my book “Story Power Marketing” into a sales machine.
I’ll show you how to build the machine — or, better yet, how to have it built for you — at a live training called:
“The Book Profit Plan: 3 Ways to Turn Your Book into More Profits in 2026”
When: Wednesday, January 28, 6 p.m. ET, 3 p.m. PT
Go here for details and registration.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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