What Sets You Apart?
I bumped into a marketing agency owner who wants help finding new clients.
He posted his cry for help in and online forum.
He described his claim to fame: “What sets us apart is that we strive to offer quality services at affordable rates.”
Ummmmmmmm, no. “Quality services at affordable rates” is not set-you-apart stuff.
This guy needs better positioning. He needs better stories.
But most in the forum focused on tactics.
“Pick up the phone and start calling,” said one in the forum.
“Cold emailing the right way. Dm if you need more info,” pitched another.
“Scrape prospects via LinkedIn” and then cold-call them with direct messages, advised another — who just happened to sell a LinkedIn scraping service.
(Sigh!)
That poor agency owner.
The tactics-first crowd bombards him with promises, enticing him with shiny tech tools. (So many shiny tech squirrels to chase. So little time.)
In my soon-to-be published book, I say, “(Those tools and tactics) wonāt work if you create the same old, boring, ‘blah, blah, blah’ content. If you dish out feeble content, youāll generate feeble results — even if you deliver them through the fanciest, most powerful marketing tools in the galaxy. Iāve seen it happen time after time after time.”
So before you pick up the phone and start calling, or cold email, or scape prospects from LinkedIn…
…figure out what truly sets you apart. Focus on the content you’ll deliver through those tools. Power-up your stories.
I spent 90 minutes yesterday helping a client do just that.
I can help you too (see the p.s. below for options).
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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