The Perfect Gift for the Entrepreneur who has Everything?


True story:

In 2016, KFC introduced ‘Finger Lickin’ Good’ edible nail polish. Two flavors: Hot & Spicy (peppery red) and Original Recipe (beige). Slather it on. Wait for it to dry. Lick your fingers. Yum!

Other true stories: Doritos has partnered with a distiller to sell Nacho Cheese flavored liquor (94 proof). You can buy some here.

And Absolut Vodka and Kahlúa coffee liqueur created a fragrance called “Blend No. 83” that smells like an espresso martini and sold for $105 a bottle.

Perfect for those holiday parties where you want to tell friends and family, “Yes, I have been drinking.” 🤪

CNN says, “The goal of these products is to pique customers’ curiosity, spark a conversation and increase brand recognition.”

Mission accomplished, I guess.

But here’s the unintended consequence: Products like these inspire people like me to come up with wacky, wonderful product ideas…

…because what’s good for the giant corporate goose is good for the small business gander. Right? (More on that question below.)

Coming up with a brilliant product idea would take some mainframe-sized brainpower.

So, while munching on Apple Jacks and drinking black coffee this morning, I turned to my GPT-powered copywriting robot, “B-9?” and said, “Please come up with suggestions for consumer products I could offer (like KFC, Doritos, etc.) that would pique customers’ curiosity, spark a conversation and increase brand recognition.”

“B-9?” delivered. One great product idea after another. My favorite:

“Entrepreneurial Spirit Aromatherapy Kit: A set of essential oils or scents designed to invoke qualities like focus, creativity, and determination, each linked to an inspiring entrepreneurial story or business philosophy.”

(Now that’s what I call a good use of AI!)

I asked “B-9?” to come up with a good product name because “Entrepreneurial Spirit Aromatherapy Kit” is a mouthful.

“B-9?” delivered again.

StoryPower BizScents
(Aroma Journeys for Entrepreneurs)

(“B-9?” designed the bottle and generated the image. He’s not just for copywriting any more).

Just uncork the bottle before you meditate and powerful business stories will float through your brain like magic. No more writer’s block. No more boring stories. You’ll captivate prospects and inspire them to buy. And your office will smell good, too.

I’m still working on production logistics. But I’m planning to flood the market with BizScents. I’ll sell it for $104/bottle (that’s less than “Blend No. 83”).

And I’ll be swimming in brand recognition…

…or not.

What’s good for the corporate goose is NOT good for you, dear gander.

It’s nice to dream about having a brand so big we can grow awareness with wacky products, blimps, or other “brand building” tactics.

But that stuff doesn’t make scents for most of us not-giant businesses.

The great Dan Kennedy once said: “I believe in brand. I have brands of my own that I relied on my entire career – starting with ‘No BS…’ But I’ve never spent a nickel trying to BUY awareness for that brand…Instead of spending money, figure out ways to get paid to build a valuable brand…Build it by direct response instead of by capital.”

Here’s an email from the archive where I break down the difference between direct response marketing and paid brand-building. Business people who master direct response marketing are far more likely to prosper than those who spend big bucks and time on “brand awareness.”

In the p.s. below, you’ll see ways I can help you build a content-powered, direct response marketing machine to grow your business.

If you work with me, I may throw in a bottle of BizScents for free — or not.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.