This Marketing Secret is as Smart as a Block of Wood
Long before Apple and Android turned phones into pocket-sized computers, Palm dominated the mobile device market.
The simple, compact PalmPilot handled four functions: calendars, contacts, memos, and tasks.
Jeff Hawkins, the product team leader, carried in his pocket a PalmPilot-sized block of wood.
When other team members suggested new functions beyond the core four, Hawkins pulled the block from his pocket and asked, “Where will it fit?”
Simple and compact. That was Palm’s big idea. And the company dominated the market because it stuck with the big idea.
That’s a good model for your marketing.
For your blog posts, emails, social posts and other content…
…focus on one big idea. Stick with it. Don’t clutter it with extra stuff.
The best, most powerful business stories focus on one big idea. That’s why they get prospects’ attention, keep them tuned in, and inspire them to act.
Here’s an idea: Sign up for a free training that will show you how to craft and deliver powerful stories to help you grow your business — with less struggle and effort.
I’ll unveil a masterpiece ad that promotes one big idea. I’ll show you how that ad creates a story-powered super-magnet to:
Attract Abundant Leads,
Keep Them Tuned in To Your Message,
and Inspire Them To Act Right Now!
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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