The Tragic Tale of Farmer Brown

Once upon a time, there lived a man named Brown who ran a dairy farm.

Farmer Brown owned 100 cows, all with udders full of milk.

But no one was buying Farmer Brown’s milk, and he was going broke.

When he first bought the farm, Brown hired a helper who didn’t know how to milk a cow.

The hapless helper tugged on the udders ‘til his face turned bluer than roquefort. But his milk bucket was always empty.

Farmer Brown fired the helper and hired a new one.

The new helper knew how to milk the cows, but his bucket was broken – full of holes. Every ounce of milk spilled from the bucket.

Farmer Brown was frantic.

He was losing sleep. Stressed to the core. Worried and wondering, “How can I keep up with the other dairy farmers?! How can I compete?!”

And then, during another sleepless night, Farmer Brown sprang up in bed, turned to Mrs. Brown, and yelled…

“I’ve got it. I’ll buy more cows.”

🐄 🐄 🐄 🐄 🐄

One hundred cows and six months later, Farmer Brown was bankrupt, and he sold the farm. 

I know lots of Farmer Browns. They have plenty of valuable prospects in the barn, but…

…they don’t know how to extract revenue from them.

Their bucket – a.k.a. their marketing funnel – is broken.

Rather than discovering ways to “milk the cows,” rather than fix the funnel, they chase new leads. They say, “Gimme more cows.” But…

More cows does not mean more sales…

…unless you know how to milk ‘em…

…and plug the holes in your bucket/funnel.

And here’s the good news: It’s far more efficient and far less expensive to milk and monetize the cows already in your barn than hunt for new cows.

Tomorrow, Dean Isaacs and I will host a free training to show you how to monetize the cows in your barn.

It’s 5in25 Training called: 5 Ways to Generate More Revenue without Having to Generate More Leads.

We’ll share 5 tips in 25 minutes, plus Q&A.

When: Thursday, August 17, 3 p.m. ET

Where: Live on Zoom (Zoom link shared with registrants)

What: We’ll reveal:

 The fastest and easiest way to increase revenue without pitching ANYONE.

 What you must do NOW to keep your ad spend from spinning down the toilet.

 How to harvest the gold in your customer list.

 The “kiss-and-make-up” method to generate sales.

 How to improve and expand your sales team without spending a penny more on payroll.

…and more.

Click the button below to register…