The Salty Popcorn Marketing Method
I miss movie theater popcorn.
A large bucket. Plenty of salt. None of that fake butter.
On a good day — especially if my wife grabs a few handfuls from the first bucket — I go for the free refill.
Ahhhā¦such fond pre-pandemic memories.
When the movie theaters reopen, Iāll rush backā¦
…not because I have to see a good movie. Iāve seen plenty of good movies from the Shelter-in-Place Cineā in my living room.
Iāll rush back for that bucket of salty goodness.
Because itās not the featured attraction that draws us in. Itās the salt and crunch. The add-ons.
So it goes with your marketing messages — and the stories you add to spice āem up.
Some prospects and customers might pay attention if you offer tips, share resources or pitch your products in the same, stale manner — like a crusty old professor.
But they wonāt gobble it up and come back for refillsā¦
…and theyāre far less likely to act (buy, donate, refer, etc.)…
…UNLESS you deliver those tips and resources with a heaping bucket of entertaining stories.
Think about the emails you like to read. Which are most entertaining and memorable?
The lectures, lists, and treatises? Or the stories?
Thatās the point of story-powered marketing. It attracts attention. It keeps people tuned in and rushing back. It inspires them to act.
Dishing out your content without a story is like showing the movie without the popcorn.
Itās just not the same.
So how can you dish out compelling stories with your marketing content?Ā
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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