The Oppenheimer Formula for Captivating Content

Over the weekend, Melissa and I saw Oppenheimer. The movie is 3 hours long, and we loved every minute.

Through Sunday it had earned $406 million worldwide. (Melissa and I are not alone.)

Once upon a time, studios were reluctant to release movies longer than TWO hours. Bean-counters at Paramount demanded that Francis Ford Coppola chop 30+ minutes from his first cut of The Godfather to make it under 120 minutes.

He refused, and his 135-minute film won the best-movie Oscar in 1972. It grossed more than $250 million — more than any film that year and (at the time) more than any film ever.

I hear from a lot of word-counters who tell me long emails don’t work. Attention spans are short. People don’t have the patience to read a long email, they say.

My response: People don’t have the patience to read a BORING or IRRELEVANT email. Short or long doesn’t really matter.

I write long emails. I write short emails. Both work.

Here’s how I put it in The Story Power Profit Pack:

Here’s my experience with the longer copy… More click-throughs. More direct replies. More appointments scheduled. More sales. Same goes for lots of people whose long copy has inspired me: Gary Halbert, Daniel Throssell, Laura Belgray, Brian Kurtz, Dan Kennedy, Vance Morris, Dave Dee, Kim Schwalm, Adam Kreitman, Matt Furey, Ben Settle, Bill Mueller, Michael DeLon, Daniel Levis and many others who write long emails — and built great businesses doing it. People have longer attention spans than you suggest, especially if you give them a reason to pay attention.

That last line is the kicker: “…if you give them a reason to pay attention.”

If you write the same old, boring, “blah-blah-blah” emails, readers will tune out and move on.

If you write informative, entertaining emails, they’ll lean forward and pay attention. They’ll tune in and turn on. They’ll read from top-to-bottom. They’ll act.

Speaking of The Profit Pack…

Here’s your reward for reading from top-to-bottom. The Profit Pack (52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adores) usually sells for $103. But today (August 2) only, you can get it for $49.

The Profit Pack will show you how to write informative, entertaining content — long or short — that will captivate prospects and inspire them to act.

To get The Profit Pack for $49, click the button below and use coupon code OPPENHEIMER at checkout.