The Most Important Holiday You’ve Never Heard Of


Happy Get to Know Your Customers Day.

Let the confetti fly! Do you have any big celebrations planned? 

A confession: I didn’t know there was such a holiday until a few days back when I consulted my calendar of strange holidays. 

Strange holidays make great hooks for emails so I check the calendar often. 

Some are stranger than others. 

Examples: Today also is National Chocolate Covered Cashews Day, National Yellow Bat Day, and National High Five Day. 

All lovely things to celebrate. But my focus today will be on getting to know my customers. 

Actually, I don’t need a holiday for that. 

That’s not a once-a-year thing or a once-a-quarter thing (Get to Know Your Customers Day is a quarterly holiday falling on the third Thursday in January, April, July and October). 

Getting to know my customers AND prospects is an everyday thing – more important than just about anything I do in my business…

…because when I get to really know my customers and prospects, when I understand their hopes, dreams, fears and desires…

I build stronger, mutually beneficial relationships with them. 

I create content that’s relevant to them, that informs and entertains them, that serves them. 

I deliver products and services that they want and need and value. 

When I get to know my customers & prospects, we all win. 

So pop some champagne, fire up a sparkler, and enjoy the holiday. While you’re at it, think about how you can get to know your customers and prospects better and what you’ll do with that knowledge. 

If you want some help with that, see the p.s. below.  Turning your content from boring to brilliant starts with getting to know your customers and prospects better. We have systems for that. We’ll show you how. 

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.