That Batsh*t Things Unappreciated People Will Do…


Here’s a story for your don’t-try-this-at-home file…

Last year, a guy in Belgium faked his death and then showed up at his funeral to teach his family a lesson.

As mourners gathered and waited for the outdoor ceremony to begin, a helicopter landed nearby. I’m-Not-Really-Dead Guy hopped from the copter with a camera crew behind him and yelled, ““Cheers to you all. Welcome to my funeral.”

His explanation for the stunt: “What I see in my family often hurts me, I never get invited to anything. Nobody sees me. We all grew apart. I felt unappreciated,” That’s why I wanted to give them a life lesson.”

I’m not condoning what this guy did. Faking your own funeral to teach people a lesson is batsh*t crazy.

But I get the sentiment…

“I felt unappreciated.”

Not something you want to hear from a loved one.

Not something you want to hear from a client you value.

Clients break up with businesses for various reasons. A vast majority of them will bolt when they feel unappreciated. Countless studies prove this.

After “unappreciated” customers break up with a business, most say they were satisfied with the product or service.

In other words, you can deliver great products or services but still see clients flee — if you don’t make them feel appreciated.

In fact, many will forgive a service hiccup or tolerate a slightly inferior product – as long as they feel appreciated.


Do you have strategies and tactics to demonstrate your appreciation for clients?

Here are some tips to guide your customer appreciation plan:

1. Stay in touch with direct communication — not just social posts. One-to-one channels like email and print newsletters. Silence screams indifference. Commit to more sending, less silence.

2. Educate and entertain. If all you do is pitch products, your customers will feel like cogs in a transactional machine, not appreciated member of a family. When you educate and entertain, you build bonds. You strengthen relationships.

3. Be interactive. Encourage people to reply to your emails and posts. Encourage them to share their thoughts on your social media pages, in online surveys, in comments on your blog. Answer their questions. Thank them for praise. Thank them for constructive criticism. Show them you’re listening. Appreciate their feedback, and they’ll appreciate you.

4. Send gifts. In this week’s RecomMONDAYtions email, I said, “One of my smartest business moves over the last couple of years: Implementing GiftHopper.”

I use GiftHopper to deliver thank you gifts to clients, partners, and other key business associates. I give GiftHopper the list of gift recipients and the gift I wish to deliver. They do the rest.

Show your clients more appreciation.

You will not be invited to a fake funeral.

You will increase client retention and profits.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.