Stop Wishing and Waiting. Start Selling…
Yesterday, I shared a cautionary tale about list-building raffles and how they fill your CRM with lousy leads.
An agreeable reader replied with this: “The people signing up for our raffle were the exact opposite of the people we wanted.”
(So far, so good. But then this…)
“Now we don’t do anything. A lot of the people we do have serious conversations with donāt want to give out a lot of info, so we give them a card and wait for them. If they are serious, they do reach out when they are ready.”
Don’t do anything?! Hand them a card and wait for them!?
I call that…
Wait-and-Wish Marketing…
…and waiting and wishing is a dangerous way to grow a business.
In her defense, the reader’s business provides discreet services to people who are reluctant to reveal their issues.
But, I told her, if you offer them valuable information — answers their questions, reveal solutions, and address a problem — many will give you their name and email and you can nurture them with follow-up emails.
Many, not all. But many is WAY better than none.
They may not be ready to share a lot of info with you or jump on a sales call, but they are ready to engage and listen.
That’s why a good lead magnet — with smart follow-up — is so important.
As I told the wait-and-wish marketer: “The right lead magnet can attract real prospects. They’re not necessarily ready buyers. But with good, informative and entertaining content — delivered consistently — you can nurture those prospects and remain front of mind.”
Your emails will educate, inform, and inspire prospects to act.
When they are ready to act, you’re much better positioned to make a sale.
Tomorrow, I’m hosting a masterclass where I’ll reveal how to stop wishing and waiting. It’s called…
How to Create Prospect-Attracting Lead Magnets AND Business-Generating Follow-Ups — Quickly & Easily…
…and it’s free to attend. Click the button below to claim your seat.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
