Robotic “Personalization” Gone Wrong


It’s time for another episode of Spammy Spam and the Spammers who Spam Me.

This turd of an AI-powered email plopped into my inbox over the weekend:

Hi Tom,

As you celebrated the success of your Mastermind Book Club Co-Founder role at Story Power Marketing, I’m excited to share that your team’s efforts in transforming content from boring to brilliant, turning marketing from frustrating to fun, and converting results from pitiful to profitable have not gone unnoticed. Your unique blend of journalistic expertise, honed during your time as a Reporter at Winchester Star and Education Reporter at Belleville News-Democrat, has undoubtedly contributed to your company’s remarkable achievements.

I’d love to explore how our AI-powered sales agents at <spammer’s company> can help Story Power Marketing accelerate its growth trajectory in the current business quarter, Q2. Our platform has already demonstrated its potential in enhancing customer engagement through personalized emails, and I believe our AI agents can drive meaningful conversations with your target audience, leading to increased conversions and revenue generation.

Would you be open to a brief chat to discuss how our technology can support your team’s objectives? You can initiate a chat using the link [Attachment] Story Power Marketing agenda and we can schedule a meeting at your convenience.


Head of AI Business Development
<Company Name>
New York, US.

My favorite line: “Our platform has already demonstrated its potential in enhancing customer engagement through personalized emails”

Really? Is the spam you sent me an example of this “potential?”

Because, if so, I ain’t buying!

All I see here is an AI-generated, paint-by-numbers nothing-burger — overloaded with toppings scraped from my LinkedIn profile.

Am I supposed to be impressed and think you “know” me better than the other spammers who pester me on LinkedIn? (I’m not, and I don’t).

At the risk of sounding like a wacky HUMAN BEING, I don’t want to hear from AI-powered sales agents.

I want to connect with human sales agents who wish to know and converse with me in authentic, non-robotic ways.

Maybe these AI-powered sales agents with their scraped “personalization” can generate sales — just as high-volume spammers can.

That doesn’t mean you should sell that way — especially if you want to establish meaningful, long-lasting, lucrative relationships with clients who know, like, and trust you.

You establish those relationships by standing out as the human to hire in your niche. You stand out by delivering info-taining, story-powered content.

Leave the AI-powered, paint-by-numbers personalization to the marketers who want to be part of the robotic, mushy middle. No personality. No authenticity. Racing to the bottom.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.