RecomMONDAYtions ~ 2026.04.13
Recommended Resource
Craft: More than a Notetaker, Less Complex Than Notion
If you’re looking for an application for note-taking, document management, task tracking, white-boarding, journaling, and more — but you don’t want an overly complex app like Notion — Craft may be the solution.
Available on Mac, Windows, iPhone, Android, and the Web, Craft is a powerful, yet simple, app that is a great place to record and organize ideas.
You can try it for free (with limited storage). A fully-functional account with no limits is $8/month.
Below is a video that tells you more.
Thanks, Dave Dee, for recommending Craft to me.
Recommended Images
I was born in the mid-1960s when NASA’s Apollo missions were in full swing. I grew up wanting to be an astronaut, dreaming of walking on the moon. And then NASA stopped sending astronauts toward the moon — until this month.
If you haven’t seen the photographs and videos from the Artemis II mission, take a moment to look at them. The mission felt, to me, like another giant step for mankind. It left me in awe of the power of human ingenuity — and courage.
Here’s one of my favorite images (below), taken from the spacecraft window at 6:41 p.m. EDT on April 6. Here’s a link to NASA’s gallery with more photographs and videos.
Recommended Music
Speaking of the “power of humans…” Every time I hear great music live, I marvel at what we humans can do. How we can create such beauty. Without robots or computers standing in for us.
I really felt that on Saturday when Melissa and I saw Ruth Moody and her band perform at the Sheldon Concert Hall in St. Louis.
Her new album is called “Wanderer.” And the title track is a beautiful song about “coming home” to the one we love. Here’s a video of her performing that song…
Recommended Book
The Most Powerful Sentence of All Time
In The Most Powerful Sentence of All Time, a struggling CEO named Barbara discovers a single, mysterious sentence that transforms how she sells, speaks, and connects — taught to her by an unlikely guide.
This engaging fable shows business owners, mission-driven leaders, and aspiring speakers how to craft a message that captivates, clarifies, and converts.
Read the book and then join us on Thursday, April 23 at 2:30 p.m. when we discuss The Most Powerful Sentence of All Time with the author, Neil Gordon.
Every month, Ted Prodromou and I choose a great business book for Book Club members to read. We meet on the fourth Thursday to discuss how we can apply the book’s lessons to our businesses.
Here’s the link for the April 23 meeting:
https://us02web.zoom.us/j/84212203162?pwd=XAgTnrSHp6KcjD5XRUtRaOsfEggnkb.1&jst=2
Podcast (The Story Power Marketing Show)
How To Turn Trust Into A Competitive Advantage (with Gal Borenstein)
Gal Borenstein is the Founder and CEO of The Borenstein Group, a Washington, DC-area branding, marketing, and public relations firm that has advised B2B, B2G, defense, cybersecurity, and technology organizations since 1994.
With more than 28 years of experience, he is recognized for helping complex and highly technical companies transform from overlooked vendors into credible, trust-driven brands that can compete with larger and more established competitors.
On this episode, he and I discuss how trust can become a competitive advantage amid AI-led misinformation and short attention spans.
If you’re worried about AI or have been avoiding it, this episode can teach you how it’s helpful as a productivity and analytics tool, not a replacement for human judgment or storytelling.
DISCUSSED IN THIS EPISODE
02:50 Trust Meets AI
07:35 Agentic AI Hype
10:08 Trust Signals First
11:22 Bad AI Outreach
15:21 Voice of Customer
18:30 Customer Research Case
25:09 AI for Analysis
29:56 PLAN Framework
32:47 Storytelling Wrap
34:22 Where to Connect
FULL EPISODE VIDEO: vimeo.com/1179066207
Listen on…
Words to Ponder
“Advertising is only evil when it advertises evil things.”
– David Ogilvy
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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