RecomMONDAYtions ~ 2026.03.23

jim goetz

Recommended Follow

Allan Crockett: Helping You Fill the Void Beyond Business Success

If you are a business owner — especially one who recently exited successfully or may be about to — you need to know Allan Crockett. He’s been posting great content on LinkedIn about what happens next after you exit your business. It’s all about finding fulfillment and meaning as you continue your journey.

If you’re on that journey — or you know someone who is — check out his LinkedIn posts (and follow him) here and grab a complimentary copy of his book, Beyond Business Success, here.


10 Warning Signs You’re Off Track

I’ve been focusing this year on slowing down — focusing on the important stuff, purging the unnecessary, leaving time to breathe and live.

That’s why I love this post from Dan Rockwell — a.k.a. The Leadership Freak. The opening line: “You go off track when you’re busy. Hectic schedules hide drift.”

We live in an age when “busy” is a badge of honor. Dan makes it clear: Busy is a trap. “Crazy busy is leadership without priorities.”

And he shares four ways to avoid the trap.


Recommended Book

The 10 Commandments of Con Men…

The greatest sales people and marketers study and understand human psychology. This is one of the best, most entertaining books I’ve ever read on the psychology of sales.

Ted Prodromou and I chose this book as the March 2026 selection for the Mastermind Book Club.

Grab a copy and join us on this Thursday, March 26, 2:30 p.m. ET live on Zoom with the author as our special guest.

Every month, Ted and I choose a great book for Club members to read and discuss. When we meet, we explore ways we can apply lessons from the book to elevate our businesses.

This book is loaded with lessons.

Get the book here.

Join us on March 26 here.


Podcast (The Story Power Marketing Show)

How To Build Relentless Habits That Unlock Elite Performance (Jim Goetz)

Jim Goetz is an expert in human performance optimization, holding certifications as a chiropractor, physiotherapist, and strength and conditioning specialist through the NSCA, alongside numerous other credentials in the field.

With a background in strength and conditioning, Jim has coached an impressive range of athletes, including high school wrestling champions, NCAA Division I football players, NFL and MLB professionals, Olympic athletes, and more. His philosophy centers on living as a champion in all aspects of life, giving 110% effort without excuses, and building success through consistent, disciplined habits.

In this episode, he and I discuss how he created the documentary “The Keto Project” film (now on Amazon Prime) and the book “600 Burgers in 30 Days,” inspired by “Supersize Me.” The experiment showed fascinating results that Goetz connects to “relentless habits,” emphasizing consistent, sometimes boring but often effective daily routines.

DISCUSSED IN THIS EPISODE

03:11 Keto Project Origin

05:36 600 Burgers Experiment

08:30 Diet Takeaways

12:25 Relentless Habits

15:39 Rewarding Habits With Crypto

19:46 Fits Token And Wearables

22:51 App Status And Contact

24:19 Final Advice And Wrap

FULL EPISODE VIDEO: vimeo.com/1174349259

CONNECT WITH JIM

Listen on…

Apple| Spotify| Amazon


Recommended Listening / Viewing

Yours Truly on the Marketing Gateway Podcast

Thanks to Sean Jordan for hosting me recently on his “Marketing Gateway” podcast.

Sean and I discuss how to create marketing that actually grabs attention and gets people to act. I break down how simple, story-powered content can turn boring tips and generic pitches into messages that connect, persuade, and bring in clients. I also share my simple framework for writing emails, posts, and videos that people actually want to read.

Find the episode:
YouTube | Apple | Spotify


Words to Ponder

“Don’t count the people you reach; reach the people who count.”

– David Ogilvy

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.