RecomMONDAYtions ~ 2025.10.27
Recommended Reading
📢RIP to the Old PR Master by Ben Settle
Legendary PR master Paul Hartunian died earlier this month.
Never heard of him? Well, he’s the guy who sold the Brooklyn Bridge — one piece at a time — and it was NOT a scam. (I’ll share that story later this week in another email).
Ben Settle, who learned a lot from Paul Hartunian, wrote a great tribute that’s loaded with lessons learned and stories about the legend.
📢 Wear your gullibility as a badge of honor
Here’s Brian Kurtz’s tribute to Paul Hartunian. Also loaded with great stories and lessons.
Recommended Listening
📢 How to Get Free Publicity
More re: Paul Hartunian… In this two-part interview, Dan Kennedy’s partner Bill Glazer interviews Hartunian for more than one hour.
This is a PR masterclass — a must-listen for anyone who wants to get media coverage and stand out in a crowded marketplace.
Yes, the media landscape has changed significantly since this interview was recorded. But many of the strategies and tactics still apply. And the underlying marketing principles are priceless.
Recommended Book
📚 Pricing Genius: Getting Paid Properly for Ideas and Advice in the Era of AI
Discover How to Finally Get Paid What Your Expertise Deserves — Even as AI Changes Everything
Are you charging far less than the value you deliver? Pricing Genius tears down old pricing assumptions and equips consultants and creative pros with a bold, field-tested approach to thrive in today’s fast-moving world.
Ted Prodromou and I chose this book by Alastair Dryburgh as the November selection for the Mastermind Book Club.
Every month, Ted Prodromou and I choose a great business book for Club members to read. We’ll meet on November 20, 2:30 p.m. ET, to discuss the book, live on Zoom.
The meeting and Club membership are free. But you have to join the Club here to get the Zoom link prior to the meeting.
Podcast (The Story Power Marketing Show)
📡How to Stop Wasting Ad Spend and Start Tracking What Matters(with Scott Desgrosseilliers)
Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what’s really driving ROI.
He’s the creator of the 5 Forces System, a proven framework that turns messy marketing data into clear, confident decisions.
DISCUSSED IN THIS EPISODE
02:38 Understanding Marketing Attribution
04:23 The Five Forces System Explained
09:32 Setting Expectations and Measuring Outcomes
15:45 Understanding the Importance of Financial Planning
16:14 Subscription Models Beyond Software
16:41 Projecting Lifetime Value and Conversion Rates
17:44 Optimization Strategies for Marketing
20:04 Leveraging AI for Marketing Attribution
21:32 Identifying Red Flags in Your Business
23:59 Practical Steps to Improve Attribution
26:04 Final Thoughts and Resources
FULL EPISODE VIDEO: vimeo.com/1127168505
LISTEN ON: Apple | Spotify | Amazon
Words to Ponder
“If I can get you to laugh with me, you like me better, which makes you more open to my ideas. And if I can persuade you to laugh at the particular point I make, by laughing at it you acknowledge its truth.”
~ John Cleese
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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