RecomMONDAYtions ~ 2025.09.29
Recommended Reading
šĀ To be heard (by Seth Godin)
Another tiny but powerful post from Seth Godin — about customer service and how so many businesses get it wrong.
My favorite line: “When we depersonalize our interactions and work to minimize the time spent and use a refund or policy to āmake it rightā, we forget what service is usually for.”
Recommended Reading
šĀ The Persuasion Story Code
What kinds of stories move people to say āyesāāto sign the deal, buy the product, or embrace a new idea?
David Garfinkel is among the world’s great copywriters and writing teachers. In “The Persuasion Story Code” he opens the vault.
He shares the real-world stories that have generated millions of dollars, sealed business-defining agreements, and shifted the way entire industries think.
He doesnāt just show you the stories. He walks you through, step by step, how to craft them for yourself.
“The Persuasion Story Code” is the October selection for The Mastermind Book Club. Read the book. Then join usĀ Tuesday, October 21Ā to discuss the book live — with the author in the room. You have to be a member to attend. You can joinĀ hereĀ for free.
Recommended Video
š„Ā Mastermind Book Club with Barry Kleiman
Speaking of the Mastermind Book Club…
Last week, the Club members met to discuss “The Playground Principles” by Barry Kleiman with the author in the room.
Wow! What a great discussion we had.
Barry is a self-described “74-year-old kid from a Philly playground” who takes the principles he learned on asphalt basketball courts and applies them to life and business.
In our Book Club meeting, we discussed:
- The importance of human connection.
- How to compete and disagree without becoming enemies.
- The power of face-to-face interaction.
- Victor Frankl and “the monument of your existence.”
…and so much more.
We usually don’t share our Book Club meeting videos with the public. You have to be a member (it’sĀ free to join) to attend and (in most cases) to see the replays.
But today, I’m making an exception. Here’s the replay. Enjoy!
Another Recommended Video
šŗĀ Why Bother Asking for Referrals
From Dan Kennedy’s archives… A long discussion he had with my friend and marketing mentor Dave Dee re: referrals.
Think referrals just happen because youāre a āgood personā who does āgreat workā? Wrong.
Dan and Dave tear apart the fantasy that referrals magically appear out of thin air. The truth? Youāre owed nothing. If youāre not getting a steady stream of referrals, itās not because your clients are stingy. Itās because you donāt have a systemāa real referral machineāworking for you.
Podcast (The Story Power Marketing Show)
š” How to Reclaim Your Time and Scale Your Business Without Burnout (with Kasim Aslam)
Kasim Aslam is a serial entrepreneur who has built multiple 7- and 8-figure businesses, including two successful exits. He is the co-founder of Driven Mastermind, creator of Digital Marketer’s Paid Traffic Certification, and author of three bestselling books, including You vs Google, a #1 international bestseller in marketing and advertising.
He and I discuss the benefits of deep work, efficient delegation, and utilizing international talent to enhance productivity. Kasim also offers free resources and training to help entrepreneurs hire and manage executive assistants effectively.
DISCUSSED IN THIS EPISODE
~00:59 Meet Today’s Guest: Kasim Aslam
~02:02 Kasim’s Journey and Personal Branding
~06:08 The Importance of Clear Calls to Action
~11:26 Eliminating Time Sucks for Efficiency
~22:19 The Role of a Rockstar Executive Assistant
~25:03 The Miracle of Human Potential
~25:21 Understanding Entrepreneurial Minds
~26:25 The Global Labor Pool Advantage
~28:51 Hiring Extraordinary Executive Assistants
~31:03 Empowering Your Team for Success
~34:39 Deep Work and Business Transformation
~43:07 Final Thoughts and Resources
FULL EPISODE VIDEO: vimeo.com/1117315601
Words to Ponder
“It is hardly possible to build anything if frustration, bitterness and a mood of helplessness prevail.”
~ Lech Walesa
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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