RecomMONDAYtions ~ 2025.09.01
Recommended Podcast Episode
š„Ā Magnetic Marketing: Jay Abraham and Dan Kennedy
This is a crash course in how to grow your business. A rare conversation between Dan Kennedy and Jay Abraham — two giants of direct response marketing.
They swap stories and strategies on positioning, preeminence, joint ventures, and how to become your clientsā most trusted advisor.
It’s advertised as “The Greatest Marketing Interview EVER?”
Hyperbole? Maybe. Maybe not.
Podcast (The Story Power Marketing Show)
š” How to Scale Your Team Without Losing Your Sanity (With Atiba de Souza)
Atiba de Souza is your secret weapon when your team is underperforming. As a CEO Strategist and Team Productivity Expert, he transforms struggling organizations into productivity powerhouses through proven leadership frameworks that deliver immediate results.
Atiba shares his unique CASE method and other tactical strategies that help business owners delegate more effectively, eliminate bottlenecks, and boost employee efficiency. He and I explore ways to teach employees how to think rather than just what to do, why that can improve team productivity, and how to enhance overall business growth.
DISCUSSED IN THIS EPISODE
00:57 Introducing Today’s Guest: Atiba de Souza
03:37 The Delegation Trap: Why It’s Not Them, It’s You
13:00 The Case Method: Transforming Delegation
23:48 The 1-3-1 Rule for Problem-Solving
25:47 Implementing Triads for Team Collaboration
27:53 The Importance of Delegation Over Abdication
30:11 Learning from Delegation Failures
37:42 Effective Communication with Subcontractors
42:17 Preparing for the AI Leadership Era
44:13 Conclusion and Final Thoughts
Recommended Books
šĀ The Delegation Trap
Speaking of Atiba de Souza… His new book, The Delegation Trap, is must reading for any entrepreneur who wants to scale their business without burnout.
From the publisher’s description:
Most entrepreneurs build their businesses for freedom — then become the biggest bottleneck in them. You work 60+ hours a week, answer every question, fix every mistake, and wonder why your team ājust doesnāt think like you.ā
Hereās the truth: They donāt think like you because you never taught them how. In this bold, story-rich, no-fluff guide, veteran entrepreneur Atiba de Souza reveals The C.A.S.E. Methodāa proven 4-question framework that helps you transfer your decision-making process, not just tasks.
Forget what youāve heard about checklists and SOPs. Delegation isnāt about telling people what to do. Itās about teaching them how to think.
Youāll learn how toā¦
- Stay calm under pressure.
- Turn setbacks into fuel.
- Build true inner strength.
- Stop whining and start winning.
Itās not a long book. But it packs a punch.
Grab a copyĀ here.
Recommended Event
šĀ LinkedIn Masterclass/Workshop
My friend Jon Keel is hosting his 34th LinkedIn Masterclass/Workshop next week (Sept. 9ā11, 4ā5 p.m. ET).
LinkedIn changes constantlyāand Jonās one of the best at cutting through the noise to show you what really matters. In this live workshop, youāll discover the latest LinkedIn features, learn how to boost visibility, and walk away with proven strategies to attract clients and opportunities.
If you want to finish 2025 strong and set yourself up for a big Q4, this is a must-attend.
šĀ ClickĀ hereĀ to register now
Words to Ponder
“Companies thrive on the basis of the stories they tell.”
– Jay Abraham
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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