[Invitation] Give Your Biz Some “Schweppervescence”
Back in the 1950s, Schweppes was a tiny player in the US tonic water and mixer market.
And then legendary ad man David Ogilvy introduced America to this guy:
That’s Commander Edward Whitehead who served in the Royal Navy during World War II and then became the President of Schweppes (USA).
Ogilvy launched a series of print advertisements featuring Commander Whitehead, and Schweppes USA profits skyrocketed.
Between 1953 and 1962 sales increased 517%. Schweppes challenged Canada Dry for market leadership in the USA; and, according to one survey, Commander Whitehead become the second-most recognized Englishman in America. (Winston Churchill was first.)
What does this mean for you and your business?
I share this story not so you can mix a better gin and tonic.
I share this because Ogilvy’s ad campaign reveals marketing lessons that will help YOU skyrocket profits.
Later today, in a live online session, I’ll break down the Commander Whitehead ads and reveal…
…five timeless marketing principles…
…that Ogilvy applied to turn Schweppes from a small niche nobody to a market giant.
When you apply these simple principles, you’ll give your business “Schweppervescence” so you, too, can skyrocket profits.
Our small-group Zoom session begins today (Tuesday) at 4 p.m. / 1 p.m. PT.
If you want to join us, reply to this email with “Schweppervescence,” and I’ll send you the link.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
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3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
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