RecomMONDAYtions ~ 2024.08.19

The rug in my dining room ~ #AllThisUsefulBeauty

Recommended Viewing
🎥Melissa Etheridge: I’m Not Broken

Last week, Melissa and I saw Melissa Etheridge in concert (5⭐️). Melissa E. grew up in Leavenworth, KS — two blocks from the federal prison. In 1970, Johnny Cash came to town to perform at that prison. Johnny inspired Melissa to do the same.

Last month, Paramount+ released “Melissa Etheridge: I’m Not Broken” – a two-part film documenting her concert (and its lead up) at the Topkea Correctional Facility (for women). Here’s the description from the Paramount+ website:

Melissa Etheridge: I’m Not Broken tells an inspiring story of healing and transcendence through the power of music when five female residents from the Topeka Correctional Facility, a women’s prison in Kansas, write letters to Etheridge that she uses as inspiration to create and perform an original song for them. Melissa Etheridge works to understand and interrupt the cycle of addiction while connecting with these women who, so often, are forgotten by society.”

Melissa R. and I loved the concert, the film, and the song she wrote for those inmates. Here’s the trailer…


Recommended Reading

📢 Everyone Has a Story To Tell

One of the best ways to become a better, more confident writer: Just write. Grab a pen or a keyboard and write something, anything. Just get it out of your head on onto the page. The more you do that, the better you’ll get and the more you’ll be able to produce authentic content that helps you stand out compared to the robot-reliant masses.

Here’s a great article to help you do it. The author, Abigail Thomas, is a writing teacher who guides students to write memoirs. Her tips in this article apply to anyone wishing to write better. She shares 21+ writing prompts. Follow the prompt and write two pages, she suggests. This will help you even if you write just two paragraphs. Give it a try here.


Podcast (The Story Power Marketing Show)

📡How to Elevate Your Career to New Heights (Daniel de Vries)

Daniel is a career coach who helps professionals boost motivation, nurture well-being, and overcome challenges to accelerate their careers and enrich themselves with purpose and fulfillment. While Dan focuses on young professionals, Dan’s insights resonate with business people of any age.

Dan spent more than 20 years working in the aerospace and defense industries. In addition to his Coaching business, Dan runs AIC Connect which connects Australian businesses to the defense industry.

DISCUSSED IN THIS EPISODE

~Why Mentorship is Powerful for Both Mentor and Mentee

~The Ways Marketing and Coaching Skills Dovetail

~Lessons Learned Creating Terrible LinkedIn Content

~How to Add Value for a Whole New, Broader Audience

~The Value in Aiming Crazy High with Your Goals

View/listen on the Story Power Marketing Show website or wherever you get your favorite podcasts.


Read This and Join Us…

📚 “The Power of Regret” by Daniel Pink

This Thursday, at 2:30 p.m. ET, The Mastermind Book Club will meet to discuss “The Power of Regret” by Daniel Pink.

Please join us if you’re free (you don’t have to read the book to attend).

From the publisher’s website: “’No regrets.’ You’ve heard people proclaim it as a philosophy of life. That’s nonsense, even dangerous, says Daniel H. Pink in his latest bold and inspiring work.

“Everybody has regrets. They’re a fundamental part of our lives. And if we reckon with them in fresh and imaginative ways, we can enlist our regrets to make smarter decisions, perform better at work and school, and deepen our sense of meaning and purpose.”

Ted Prodromou and I have chosen this book as the August selection for the Mastermind Book Club. Each month, Ted and I choose one book for the Club to read and discuss. On the fourth Thursday (August 22 next month), we meet live on Zoom to discuss the book.

The Club and meetings are free to attend. But you have to join the Club in advance to get the meeting notices and Zoom link.


Recommended Training

📕 How to Leverage Your Book
I’m going to try something new this week. I’m going to record a new training called: “How to Leverage Your Book to Maximize Sales and Profits.”

Instead of presenting it at a fixed time, which may or may not work for you, the training will be available on demand on Friday and Saturday. You can watch any time you want during those two days.

Stay tuned for details later this week.


Recommended Browser

🖥️ Microsoft Edge
A long, long time ago, I switched from Microsoft Explorer to Google Chrome and never looked back. Now I’m looking back.

I’ve tried to forgive Chrome for all its shortcomings. Privacy invasions. Bugs. Consuming too much memory and slowing down my computer.

But I didn’t look back because Chrome had all those cool extensions that I couldn’t live without and it integrated so well with my Google Workspace (email, Docs, Drive, etc.).

Last week, my pal R.J. Redden was in my office and witnessed my computer slow to a crawl because of Chrome. She suggested I dump Chrome and switch to Microsoft Edge.

“But the extensions,” I protested.

RJ assured me: Edge has all the extensions, too.

Switching was a breeze. One click to transfer all my bookmarks, extensions and other settings from Chrome to Edge.

So far so good. Edge is faster. More secure (I think). And it has cool features, including customizable vertical tabs that I didn’t have in Chrome.

If you haven’t already, I suggest you give Edge a try.


Words to Ponder

“The most effective leader is the one who satisfies the psychological needs of his followers.”

― David Ogilvy, from “Ogilvy on Advertising”

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.