RecomMONDAYtions ~ 2024.06.10

Hydrangea in my neighbor’s yard; #AllThisUsefulBeauty

Recommended Newsletter

💡 Idea Surplus DisorderI subscribed earlier this year to “Idea Surplus Disorder” by Matt Homan after Matt and his team facilitated a strategic planning meeting for a nonprofit I serve in St. Louis.

Matt is a smart and creative business leader. I love his newsletter which is “a weekly dose of innovation, ideation, and inspiration.” Archives and sign-up here.

Recommended Humor

🤣 Marketing Math from The Marketoonist

When it comes to “marketing math,” I’ve heard it all. Tom Fishburne (a.k.a. the Marketoonist) nails how marketers often aren’t math whizzes. See the cartoon below and then click here for his excellent blog post that accompanies the cartoon.

Recommended Reading

🧮 Would You Pass on a Dollar to Save a Nickel?

Speaking of marketing math, here’s a cautionary tale from the Story Power archives about a business owner who thought he was “saving money” when, actually, he was crushing profits.

Recommended Tool

🎥 Vimeo Screen Record

I’ve used Vimeo for years to store and publish online videos. More recently, I began using Vimeo Screen Record — a free tool to help you create video screen captures. It’s similar to tools like Loom. Great for video thank you notes, training videos, and other quick-hit videos where you want to capture yourself on camera and/or show what your doing on your computer screen.

Podcast (The Story Power Marketing Show)

📡How to Get More Done in Less Time With Virtual Assistants (with Joe Rare)

Joe Rare is an “underground” serial entrepreneur, investor, outsourcing expert, father and husband. He currently owns four digital companies, five wedding venues, and real estate investment properties.

He’s currently the owner and leader of Level 9 Virtual. In November of 2008, he hired his first virtual assistant, and he has had one every day since.Today, Level 9 Virtual helps business owners around the globe find more freedom by employing VAs to help them run their businesses.


~ How to Properly Find and Use Competent VAs For Your Business

~ What Kind of Businesses Benefit From Hiring VAs the Most

~ What “Minimum Effective Dose” Is and Why You Should Employ It



Social Media: 






View/listen on the Story Power Marketing Show website or wherever you get your favorite podcasts.

More Recommended Reading

📚 Hook Point: How to Stand Out in a 3-Second World

Publisher’s description: Hook Point: How to Stand Out in a 3-Second World, by out-of-the-box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, and innovate and scale your business.

This book will help you create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live.

“Hook Point” is this month’s selection for the Mastermind Book Club. Each month, Ted Prodromou and I choose one book for the Club to read and discuss. On the fourth Thursday (4/25 this month), we meet live on Zoom to discuss the book.

The Club and meetings are free to attend. But you have to join the Club in advance to get the meeting notices and Zoom link.

Recommended Membership

🥳 Club Storyville (7-Day Trial)
Club Storyville is open! It’s an exclusive, online community and treasure chest for savvy business leaders who want to create more captivating, client-attracting, profit-generating emails, social posts, videos, landing pages, and other content — without getting stuck or working their tails off…

Details and sign-up here.

Words to Ponder

Hockey great Gordie Howe passed away on this day in 2016. He said this…

“My philosophy is never start talking about ‘if,’ ‘and,’ ‘but’ or the past, because 90 percent of what follows will be negative.”

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.