Enhance The Ordinary — with Yarn (and Stories)…

Around 20 years, a fabric artist in Austin, TX wrapped a door handle in yarn…

…and the rest — as they say in some knitting circles — is history.

The artist is Magda Sayeg. After wrapping the door handle, the artist, Magda Sayeg, wrapped a stop sign post, a fire hydrant, and other urban objects. Eventually she wrapped a bus.

She and others call this “Yarn Bombing.” And today, June 11, Magda Sayeg’s birthday, is International Yarn Bombing Day.

I don’t knit. I’m not a yarn bomber. I’m not taking the day off for the holiday.

But I love something Magda said about her art. In a 2011 TED talk she said:

“All I wanted to see was something warm and fuzzy and human-like on the cold, steel, gray facade that I looked at every day… I was very curious about this idea of enhancing the ordinary, the mundane, even the ugly, and not taking away its identity or its functionality but just giving it a well-tailored suit…”

Enhance the ordinary and mundane — without taking away its identity or functionality.

That’s a powerful idea. In fact, that’s the idea behind Story Power.

Transform boring, “blah-blah-blah” content (ordinary, mundane and prospect-repelling) to colorful, captivating, and client-attracting. Keep the identity and functionality (the information), but make it entertaining. Make it infotaining.

You’ll give followers that warm-fuzzy feeling. You’ll stand out as a human to hire in this cold, steel-gray, robotic world.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.