RecomMONDAYtions ~ 2024.05.13
Did You See the Lights?
I blew it. I didn’t get outside on Friday night to see the “Northern Lights” in the sky above St. Louis, MO. USA. I have friends and relatives who saw them. How about you? Send me a picture if you captured one. (The stock photo above is nice, but I’d love to see the lights through your eyes/lens).
Recommended Reading
 The Experience Economy
Today, the idea of “customer experience” is baked into our culture like a chocolate chip in a cookie. In the 1990s, not so much. Joe Pine and James Gilmore didn’t invent the concept.
But in 1998 they published the definitive book on the topic: “The Experience Economy.” In this AI-age, the book is more relevant than ever.
From the publisher’s summary:
This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line… “The Experience Economy” has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.
“The Experience Economy is this month’s selection for the Mastermind Book Club. Each month, Ted Prodromou and I choose one book for the Club to read and discuss. On the fourth Thursday (5/23 this month), we meet live on Zoom to discuss the book.
The Club and meetings are free to attend. But you have to join the Club in advance to get the meeting notices and Zoom link.
Recommended Event
 Podcast Guesting Masterclass
I recently interviewed for my podcast Jessica Rhodes, the founder and CEO of Interview Connections, the first and leading podcast booking agency. Starting today: Interview Connections’ Podcast Guesting Masterclass, where you will learn how to monetize the microphone as a guest expert on podcasts!
Here’s the agenda:
 Session 1: How to Build a Strong Foundation for Your Podcast Guesting Strategy
 Session 2: The Secrets to Generating Leads and Closing Sales as a Podcast Guest
 Session 3: Behind the Scenes of the Leading Podcast Booking Agency: Getting Booked and Maximizing your Return on Investment with Podcast Guesting
This free Masterclass runs May 13-15th at 1pm EST!
Register now at https://interviewconnections.com/livemasterclass
Recommended Viewing
 Why You Need To Get Good… At Being Really Bad
I love this video from marketing master Jeff Walker. Here’s the YouTube description: “If you’re going to succeed in anything, you have to get really good… at being really bad. In business, learning is the price of admission. You can’t avoid it, but you can make it easier by accepting you’ll probably suck – at least at the beginning. Everyone starts at zero. So don’t worry about not being perfect. Instead, get comfortable being really bad… because it’s the foundation of your future success.Here’s the agenda”
Recommended Reading
 “She’s Here” by Seth Godin
Seth Godin packs more punch in a short blog post than any writer/expert I know. This one is 107 words. Reading time < 30 seconds. If I tried to summarize it, my blurb would be longer than the post. Just read it. It’s great.
Recommended Membership
 Club Storyville (7-Day Trial)
Club Storyville is open! It’s an exclusive, online community and treasure chest for savvy business leaders who want to create more captivating, client-attracting, profit-generating emails, social posts, videos, landing pages, and other content — without getting stuck or working their tails off…
Details and sign-up here.
Words to Ponder
“Fundamentally, customers do not want choice; they just want exactly what they want.”
– B. Joseph Pine II and James H. Gilmore
from The Experience Economy
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
