The Cicada Marketing Method

They’re here.

The cicadas, that is.

For the past 13 years, billions of cicada nymphs have lived underground in the central USA, sipping sap from tree roots…


…and waiting…

…and waiting…

…until they emerge from the ground…

…climb onto a tree trunk, branch, or leaf…

…and transform into a winged adult.

Then they find a mate, do their thing, and die.

That’s what they call the “LONG GAME!”

Thirteen years until the payoff! That’s dedication!

Makes me think of all those business owners who stick with a marketing tactic for about 13 minutes before saying, “This doesn’t work” and moving on.

I met one last week — an attorney who published a book, posted a .pdf copy on his website, and then gave up when the phone didn’t ring off the hook.

“It didn’t work,” he said.

“Did you follow-up with the people who downloaded the book?” I asked.

“No,” he said. “I don’t have time for that.”

(Sigh! 🙄)

Too many business owners chase the quick fix. Launch a tactic. Wait for 13 minutes. Move on.

Here’s the problem:  Very few leads are ready to buy NOW — or even meet now.


…many are willing to join your email list, engage, and buy later…

…if you nurture them and give them the opportunities to engage.

It takes time. But the payoff is worth it.

When you chase the quick fix, you’ll usually fail fast. 

Slow and steady wins the race. 

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.