RecomMONDAYtions ~ 2024.01.29


Crazy-doodle Moose spies a squirrel

Recommended Reading

📚 The Rapid Lead Activator
Before you get to the meat of this great book by Csaba Borzasi, you’ll find testimonials from a bunch of marketing experts, including me. I say:

“Csaba breaks things down in ways that enable less experienced writers to get up and go…

“…as well as seasoned pros to say, ‘Aha, I didn’t think of that!’ I have those ‘aha’ moments every time I tune into Csaba.”

In fact, I had one of those moments when I read The Rapid Lead Activator. This book reveals “The fastest (non-sleazy) way to get new leads reading, clicking, and turning into high-value students…”

I know a lot about how to follow-up with new leads. But as I told Csaba after reading his book: “My welcome sequence game is solid. In fact I teach my framework to others. But I learned some valuable lessons reading this book.”

This is a short book — 85 pages. You can read it in one sitting. But if you implement what Csaba teaches here, your business will benefit for years to come.

From the Archives — Moose Rules

 🐾How My Hungry Dog Can Help Your Business Grow
That picture above at the top of this email…

…that’s Moose, my crazy-doodle.

Moose loves squirrels. And when he spots one, all bets are off

I wrote an email about Moose and the squirrels three years ago. It’s about how some business people hunt for business the way Moose hunts…

…while others have evolved.

Read this if you want your business to evolve and grow.

Recommended Event

️⭐ Jack Turk’s Copywriting Summit
This event launches in less than a week so mark your calendar, click the link and sign up because…

…this may be the best deal ever for marketers who want to learn copywriting from some of the best.

I said it last week, and I’ll repeat it today: I can’t believe this is free.

My friend Jack Turk has gathered 25+ expert presenters for a 4-day Copywriting Summit…

…and he’s charging ZERO to attend.

The summit includes a dream-team of writers, storytellers, and marketers, including: Tim Allen, Marcella Allison, Dave Dee, Kevin Rogers, Justin Blackman, David Garfinkel, Brian Kurtz, Kim Krause-Schwalm, Doberman Dan, Dean Edelson, Travis Lee, George Shepherd, Ted Prodromou, Csaba Borzasi, Darcy Juarez, Craig Simpson, Robert Skrob, Henry Bingaman, Mario Castelli, Andrew Wood, Jon Benson, Rick Cesari, Keith Lee, Chris Mason.

I already mentioned Csaba above. He’s one of many in this lineup whose trainings, courses, consultations, and membership programs have made me a better marketer.

I’m carving out time to tune into this summit. I hope you do, too.

The summit runs from February 8-11, 2024.

Last Chance for this Event

🧲 How to Create Prospect-Attracting Lead Magnets
On January 30, I’m hosting a masterclass where I’ll share the systems and tools I use to attract high-quality prospects with lead magnets and turn those prospects into clients. The masterclass is called:

How to Create Prospect-Attracting Lead Magnets AND Business-Generating Follow-Ups — Without Working Your Tail Off

When: January 30, 2024, 2:30 p.m. ET, 1:30 p.m. CT

Where: Online on Zoom. (Link provided when you register).

I won’t be sharing the recording so you must to be there live if you want to learn my lead-magnet secrets.

Click the button below for instant registration (no forms to fill)

Recommended Listening

🎶 Lana Del Rey – “Let the Light In”
This is the time of year when I plow through the “Best Albums of the Year” lists to add new gems to my music collection.

Here’s one of my favorite discoveries…

Words to Ponder

“Don’t tell me the moon is shining; show me the glint of light on broken glass.”

– Anton Chekhov

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.