RecomMONDAYtions ~ 2023.08.21

Article

 Are You Making This LinkedIn Mistake?
Ted Prodromou is a LinkedIn master. This article is for those who want LInkedIn to work for them, but haven’t figured out how. A great, short read, loaded with lessons.

Events

 Mastermind Book Club re: How to Write One Song
(Thursday, August 24, 2:30 PM ET) 
Speaking of Ted Prodromou, join him and I on Thursday when we discuss Jeff Tweedy’s How to Write One Song. This is more than a book about songwriting. It’s a book about the creative process. It’s a book about mindset. It’s a book about sharing your gifts with the world.

Ted and I will discuss it — live on Zoom — with Mastermind Book Club members. You don’t have to read the book to join the discussion. We designed the club so we can compare notes on great books and discuss ways we can implement business-building strategies and tactics we draw from the book. Click the headline above to visit the Book Club website where you can join for free. Club members receive event reminders with links to the Zoom room.

The Summit Has Begun

 The Raise the Bar Summit
The Raise Your Bar Summit began yesterday. Ann Carden has put together an incredible lineup of speakers/guests. She’ll roll ’em out for the next 9 days.

I’m on as Ann’s guest on Friday 8/25, and (like the other speakers), I come bearing free gifts!

The summit is free to attend. You can buy a VIP pass to get all the recordings (and more). Earlybird pricing for the pass expires soon.

Details and registration here.

Podcast

 How to Attract Strangers and Convert them Into High Paying Customers (with Craig Andrews)
Craig is the Principal Ally and founder of the agency allies4me, which uses a proven sales method that mimics the stages of courtship. When done right, a First-Time Offer is like a coffee date that accelerates high-ticket sales.

DISCUSSED IN THIS EPISODE

~How to Create Irresistible First-Time Offers to Accelerate High-Ticket Sales

~A Personal Near-Death ExperienceThat Illustrates the Life and Death Value of First-Time Offers

~The Pitfalls of Hitting the AI “Easy Button”

~How to Stand Out by Building Prospect Personas the Right Way

~ How to Build Trust Rapidly in a Short Period of Time Without Scammy Tactics

~The Importance of Building Long-Lasting Trust, and How to do it in This Economy

View/Listen on Story Power Marketing Show Website

Listen on Apple Podcasts

Resources / Tools

 Harpa — AI Agent for Chrome
Thanks to my pal Adam Kreitman for introducing me to this one. Adam has been diving deep into AI to automate marketing tasks. And he loves Harpa.ai. So do I. This Chrome extension can summarize and extract date from web pages and YouTube videos, help with SEO, draft copy, and much more.

Marketing Humor

 The Marketoonist Mocks AI Mania
Speaking of AI, check out this cartoon and post from Tom Fishburne, a.k.a. “The Marketoonist.”

The post opens: “One piece of slang that has long embodied the short attention span Internet age is TL;DR, short for ‘too long; didn’t read.’ With the explosion of generative AI tools, we’re rapidly entering the age of TL;DW: ‘too long, didn’t write.'”

Words to Ponder

❝Don’t we want more than anything to make something that reflects who we are and how we feel honestly enough that someone else might feel seen or acknowledged, and less alone?❞

– Jeff Tweedy from How to Write One Song