Priceless Marketing Lessons Courtesy of President Trump
I gotta hand it to President Donald J. Trump.
Love him or hate him, El Presidente just did many of us a favor.
He shut up the “TikTok-is-the-Next-Big-Marketing-Thing” crowd.
(Search for “tiktok marketing next big thing,” and you’ll find them).
On Friday, he issued an executive order banning TikTok in the USA, effective next month.
Those who breathlessly cheered TikTok as the next online goldmine must wonder whether it will be the next internet ghost town.
Remember MySpace? Vine? Friendster? Google Wave? Google Plus?
All covered in cobwebs. Deader than Deadwood.
Who knows whether TikTok will survive the challenge? But that’s not the point.
This is the point: Social media platforms come and go.
When they’re coming on…
…people hop aboard the hype train…
…invest big bucks in the latest “can’t-miss” marketing channel…
…and then wonder “What happened!?” when the train derails…
…or when their can’t-miss marketing misfires.
You may be thinking, “I didn’t fall for the hype. I didn’t invest in any of those platforms.”
My reply: How ‘bout Facebook, LinkedIn, or Twitter?
Are you riding any of those trains? Do you think they’re immune?
Big lessons here:
- Don’t put too many eggs in one basket. Spread the love across multiple media channels. If you depend too much on one platform, the rubble will bury you when the train derails.
- Focus first on powering up your stories. Platforms come and go. But your stories are the rock. The foundation. The thing on which all else is built. That’s true on platforms with staying power (like email). That’s true for the countless here-today-gone-tomorrow platforms.
If you craft and deliver powerful stories, you’ll still survive and thrive — even if your platform-du-jour tumbles and crumbles.
And how, pray tell, do you craft and deliver powerful stories?
I’ll show you in a free training I’m offering three times next week.
Go to storypowermarketing.com/MasterpieceAd for the dates, details, and to reserve a seat.
This training will show you how to create story-powered super magnets that attract leads, keep them tuned in, and inspire them to act.
Here are a few more nuggets you’ll get if you attend:
- The story-triggered chemical reaction that acts like a love potion to dissolve prospects’ skepticism and drive sales.
- The secret that smart marketers know to command higher prices for their products and services.
- The #1 mistake marketers make that guarantees failure and frustration… and how to avoid it.
The training will reveal the elements of a great business story that will get prospect’s attention, move them to the edge of their seats, and have them itching to learn more and act.
Best of all, you can put these elements to work in your business immediately after the training…
…maybe even on TIkTok…
…if that’s your thing…
…and it hasn’t been banned.
Hope to see you at the training.
And, as always…
…thanks for reading.
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