Fire up prospects and inspire them to hire you with story-powered content that's simple to create. I'll show you how.

Story-powered content captivates prospects and inspires them to act. Most coaches, consultants, and other experts dish out the same old boring content, put prospects to sleep, and then feel stuck and frustrated.

Story Power helps you transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable. 

TOm Ruwitch - Storytelling Standout

Fed up with prospects who tune out and move on?

bored-woman-cartoon-300

If your story is weak, prospects will tune out.

Craving prospects who say 'I get it' and 'I want it'?

man-ready-to-buy-I-like-this-300

POWER UP your stories to inspire powerful responses.

Tired of 'can't-miss' marketing that misfires?

FRUSTRATED-WOMAN-CARTOON818-300

The best tactics will fail if your stories lack POWER.

Wishing you could celebrate more success?

happy-guy-saying-yes-transparent-cartoon-300

Powerful stories attract more leads and close more sales.

Free 7-Minute Video Training

The 3 Most Important Storytelling Keys to Captivate Prospects & Inspire Them to Buy... Without Pitching and Prodding

IF YOU WANT TO CAPTIVATE PROSPECTS AND INSPIRE THEM TO ACT SO YOU CAN GET MORE CLIENTS, QUICKLY AND EASILY...

YOU NEED STORY POWER

THAT'S WHAT WE DELIVER
HERE'S HOW...

wecanhelp4-500

HIRE US AND WE'LL LEAD THE WAY AS YOU DISCOVER

HOW TO CREATE POWERFUL STORIES THAT LEAD PROSPECTS TO ACT

Our unique process empowers you to clarify your prospects’ needs and craft stories that captivate them. They'll say, “You're talking to me! I can relate. I get it.” Prospects will lean in, pay closer attention and ask, “How do you do it?” They're itching to know more about your products and services.

A Proven, Simple Process to Connect with Prospects Who Will Be EAGER to Do Business With You

Imagine that… Your prospects will open their minds and hope that you tell them more. They'll be eager to hear you describe your products and services.

No longer will you think, "I don't know how to explain what we do." Telling your story will become easy and natural. You'll market your business with less confusion and greater clarity.

You will face WAY LESS resistance and far fewer objections.

No prospects who say, “I don’t get it.” Many more prospects who say, "I want it." 

Prospects will like you more (because you’ve put them at the center of your story). You've demonstrated that you get them. They'll act with less hesitation. 

How Does It Work? 

Here's the Story Power process. (You can plow through all four levels to generate ultimate power. Or you can stop -- and carry on yourself -- after any of the levels.)...

starburst-1

STORY DISCOVERY

We've created a simple process to discover what makes your prospects tick and what emotional hot-buttons grab their attention. This gives you the clarity you need to craft business stories with ease. With our guidance, you will develop a Story Overview that becomes the foundation for all your marketing. It's like a treasure chest with all the building-blocks you need to assemble stories that captivate prospects and inspire them to act. After this, the rest is much more clear and easy.

starburst2

DEEP DIAGNOSIS

We build on STORY DISCOVERY to diagnose your content. You choose what we diagnose, and we examine it using your Story Overview as the lens. We deliver detailed recommendations about how to deliver more compelling stories.

starburst3

POWER-UP

With the diagnosis, you can power up your story yourself. But if you want our help, we can do it for you. We will adjust the content in the channels we diagnosed to maximize the power. Now prospects and customers will tune in and act!

starburst4

CONTINUOUS POWER

To keep prospects and customers tuned in, you need to create and deliver new content -- emails, social posts, blogs, sales letters, search listings and ads, a new and improved website, and all that other marketing stuff. You name it, and we can help you plan and create it. And since we helped you tune up your business story, you know the content that follows will get the job done.

OUR STORY - WHAT MAKES US BETTER

Hello, I'm Tom.

For nearly a quarter-century, I've helped businesses attract leads, engage prospects, close sales, and maximize relationships. For the last 20 years, I've done this while running MarketVolt, the email marketing software and services firm I founded in 2001.

I know lots of great marketing tactics, but I started STORY POWER MARKETING because...

Great "Tactics" Do NOT Guarantee Marketing Success

Here's what my team and I have seen over the years: Businesses invest in great tools and technology. They hire smart people. They employ cool tactics. They make all the right moves to deliver their business story, and then...

tr-hello-cartoon-v2

"SPLAT!"

That's the sound a marketing campaign makes when it crashes.

Money spins down the drain.

And the business people wonder, "What the heck happened!?"

Sound familiar?

Why Feeble Stories Ruin Marketing Campaigns

Here's what happened...

...Their business story was feeble.

It was out of tune with prospects' desires and fears. It didn't speak to them.

It didn't make them say, "Yeah! I can relate!"

It didn't inspire them to say, "Tell me more!"

It lacked any POWER.

And here's the big lesson: When your business story is not POWERFUL, your marketing stalls.

If you don't get your story just right...

...if your story is not POWERFUL...

...your marketing will go...

"KERPLUNK!"

...No matter how great the tool or how clever the tactic.

If You Want More Victories, Start with Your Story

The story is the nucleus -- the core -- of all of your marketing. If that core doesn't have enough power, nothing else will work.

That's why we start with the story. That's what makes us different.

We've honed our approach over the decades. And we now have a unique, proven process to discover your business story, diagnose the weaknesses, power-up your messages, and keep the power running.

With STORY POWER, you will inspire prospects and customers to tune in, stay tuned, and act.

You'll inspire them to...

...open your emails...

...engage on social media...

...read your blog posts...

...tune in to your sales copy.

You'll inspire them to say...

"WOW! I GET IT! TELL ME MORE! SIGN ME UP! I LIKE IT! I WANT IT!"

The Power to Make it Easier

You don't have to power up your story. But if you do, the rest of your marketing becomes SO much easier...

...and more effective.

Get the power to inspire prospects and customers to notice you, tune in, stay tuned, and act.

That's what we generate, but...

...don't take our word for it. See what those who know our work have to say...

TESTIMONIALS

adam-cartoon

Adam Kreitman

Words That Click

"Story Power has an incredible ability to quickly put its finger on what makes a company unique and, more importantly, how to convey that uniqueness in a compelling story that gets attention and showcases how truly special the company is.

It's clear from the first time you talk with him, Tom understands marketing at a higher level than most. Having worked with him both in the role of client and colleague for around 10 years, I know I can always count on him to deliver top-notch work and advice with a level of clarity, candor and professionalism that is exceedingly rare these days. I cannot recommend him more highly.

There are some marketers I've come across over the years who know what they're doing. Then there are the precious few who are on another level than the rest. Ones who I trust completely and have no reservations about referring clients to or reaching out to for help on my own marketing. Tom has well earned a spot at the top of that very short list.”

neal-cartoon-for-site

Neal Albritton

Albritton Financial Services

"Story Power's approach was a breath of fresh air. In a marketplace crowded full of gimmicks, Tom and his team got to the substance to help us rediscover our unique, powerful story.  It’s reenergized our team, attracted ideal prospects, and strengthened our client relationships.  We couldn’t imagine growing our business without having our story as the foundation of every marketing decision.”

mary-cartoon-with-quote

Mary Kutheis

MCK Coaching

"Being crystal clear about who your target is and how they think, is the cornerstone for developing a brand and a message that stands out and gets results. But it's much more complex than it sounds... unless you're working with Story Power. Tom has a unique talent for getting to the very core of the message you want to convey so your prospects see that you 'get' them. Story Power uses a thoughtful process - honed over decades - to extract and develop an insightful, meaningful approach to attract your ideal customer or client.”

BLOG

Monday Mash-Up ~ 2022.07.18

By Tom Ruwitch | July 19, 2022

Recommended ListeningSmashing the Plateau I’ve began listening to David Shriner-Cahn’s podcast, Smashing the Plateau, since soon after I met him earlier this year. I think David and his podcast are great! I was honored to be his guest recently, and the episode dropped this morning. We discussed:  Why I started Story Power MarketingWhy I decided to focus on expert-based businessesWhy…

Read More >>

Why Your Beautiful Website Might be a Bust

By storypower | July 17, 2022

A few days ago, when I offered website mini-makeovers to the first five people who requested them, I got an email from a subscriber who wanted my help… …but needed, first, to point out for her site’s “shortcomings.” She wrote: “My caveat…we are a small organization and pay an independent web designer to do our…

Read More >>

Shark Bites not Severe? This Story Paints a Different Picture…

By Tom Ruwitch | July 14, 2022

Shark-attack stories are in the news. East coast. West coast. Sharks are attacking from sea to shining sea. Two attacks off the same Long Island beach yesterday.  And earlier this summer, a swimmer in California nearly died.  He described what happened on the morning news: “I was bitten ferociously by a shark right across my…

Read More >>

Reply Quickly if You Want a Better Website

By Tom Ruwitch | July 14, 2022

Yesterday, I conducted a website makeover for a VIP member of my Content Transformation Academy. 30 minutes to transform his front page from “blah” to brilliant, prospect-repelling to prospect-attracting. In a week or two, after he launches the transformed site,  I’ll put the URL in a bookmarks folder called, “Websites – Good Examples.”  I also have…

Read More >>

How a Slobbering Rat-dog Inspired me to Fight Crime

By Tom Ruwitch | July 12, 2022

I witnessed a crime yesterday… …and I did nothing to stop it. Melissa, Maddie, and I were enjoying a quiet dinner on the patio at Saigon Cafe in St. Louis when we were interrupted by a high-pitched “Yip, yip, yip.”  Startled, I dropped my chopsticks in my bowl of Bun Tom Heo Nuong Cha Gio, turned…

Read More >>

Monday Mash-Up ~ 2022.07.11

By Tom Ruwitch | July 11, 2022

Recommended Listening/ReadingHow to Make B2B Content Less Boring “People want to do business with people, and also people that they trust. Those people have the same motivations and desires and emotions and challenges, just like the rest of us.” So says content marketing expert Julie Revelant during a recent episode of the Marketing Smarts podcast.  This episode…

Read More >>

Why This Legendary TV Character Would be a Rotten Marketer…

By Tom Ruwitch | July 8, 2022

Remember Eddie Haskell? He was the guy on Leave it to Beaver (a TV classic!) who oozed insincerity.  “Hello, Mr. and Mrs. Cleaver. Isn’t it a lovely day,” he’d say to Beaver’s parents.  And then, when the adults left the room, Eddie would wreak havoc.  The sweet-talking devil.  I had an Eddie Haskell flashback the other day. …

Read More >>

Reply Requested: Finish This Sentence…

By Tom Ruwitch | July 7, 2022

Finish this sentence I get my best content ideas from… Please reply to this email with your thoughts. If you’re not sure how to answer… …if you’re having trouble completing that sentence, please reply and let me know that. BTW, if you’re having trouble, you’re not alone.  I used to have no ideahow to generatea consistent flowof…

Read More >>

The Sad Tale of a Guy Who Failed at Content Creation

By Tom Ruwitch | July 6, 2022

Back when I ran an email marketing company, a client named Mike asked me to help him build a list. He ran a roofing company, and he wanted to send weekly emails.  My advice: “Before you build a list, write two or three practice emails. Make sure you have your content creation game down. Confirm…

Read More >>

You’ve Got to See This Rotten, Robot-generated Email I Received…

By Tom Ruwitch | July 5, 2022

I got an email from an artificial-intelligence robot this morning… …that’s so bad I had to share it with you and break it down. Here it is (display images to see it): I knew something was wrong when I read the first line: “We hope things are looking nice at Story Power Marketing.”  Looking nice…

Read More >>

Search the Blog...

Want to get great content like this...

...delivered straight to your inbox?

Join our email list...