Opening Day Marketing Wisdom From Yogi


Major League Baseball opening day…

…makes me think of Yogi Berra…

…and something he once said:

“If people don’t want to come to the ballpark, how are you gonna stop them?”

Yogi was a Hall-of-Fame catcher for the New York Yankees – not a marketing genius.

But those words are loaded with profound marketing wisdom. 

Marketers DO NOT CREATE DESIRE in the market.


Our job is to… 

…discover our prospects’ desires…

…connect with those who desire outcomes we deliver, and…

…reveal to them how our products and services fulfill those desires.  

Chew on that for a while – as you chew on some peanuts and Cracker Jack at the ballpark. 

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.