Opening Day Marketing Wisdom From Yogi

ballpark

Major League Baseball opening day…


…makes me think of Yogi Berra…


…and something he once said:


“If people don’t want to come to the ballpark, how are you gonna stop them?”


Yogi was a Hall-of-Fame catcher for the New York Yankees – not a marketing genius.


But those words are loaded with profound marketing wisdom. 


Marketers DO NOT CREATE DESIRE in the market.

We TAP INTO EXISTING DESIRES in the market. 


Our job is to… 


…discover our prospects’ desires…


…connect with those who desire outcomes we deliver, and…


…reveal to them how our products and services fulfill those desires.  


Chew on that for a while – as you chew on some peanuts and Cracker Jack at the ballpark. 

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

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3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.