My Unrequited Love Story
When I was younger (and lonelier), I wrote a song called “Unrequited Love.”
I wrote it a few weeks after a blind date. I thought the date went well. I called her — several times. Left messages suggesting a second date.
No reply. No more dates. Sad story.
I’m thinking of writing a similar song today. I might call it “Prospect Alone at the Altar.”
This goes back to the email I received last week.
The villain in this story: Ramon, a sales rep for a company that sells payroll management software.
A while back, I received a cold email from Ramon, asking to meet. It was a good email. I was impressed.
I replied to Ramon. Told him I’d like to get together on the phone.
I wanted to get to know Ramon and his business. I thought there might be a relationship in our future. I might want to purchase his software.
No reply. No second date. Sad story.
Marketers spend big bucks and long hours attracting leads.
They send excellent cold-call emails.
They master the search engines and drive big traffic to their websites.
They create clever ads that draw in prospects.
They collect business cards at trade shows and networking events.
And then what?
Too often, they don’t have a plan — or a system — to engage prospects who are interested.
Too often, they leave prospects alone at the altar.
So before you spend a dime or a minute on attracting new leads, plan how you will…
…follow-up and engage with those who are interested…
…identify who are qualified prospects and who are not…
…close the deal…
…maximize the relationship so you both benefit.
In this video, I reveal the simple Follow-up Formula I use to turn leads into clients. Watch it here.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
