Monday Mash-Up ~ Vol. 2, Ep. 45
Recommended Viewing
A System for Scoring
Bernard King is a retired basketball player who scored nearly 20,000 points (that’s a lot!) in his 14-year, hall-of-fame career. InĀ this video, he describes his system for scoring. Don’t worry if you don’t know or like basketball. This video is about much more than that game. It’s about the power of systems, the power of planning, the power of anticipation, the power of adjusting. ThisĀ short videoĀ contains powerful lessons for any business. (Thanks to subscriber and friend Beth Pagano for sharing this with me.
Free Training Replay
How to Launch a Gifting Program to Wow Prospects and Clients
My friend Michael DeLon is a master marketer who understands how to establish and keep strong bonds with prospects, partners, and clients. He recently hosted a live training called:
“How to Build a Gifting System that Makes Prospects and Clients Say ‘Wow!'”
The name speaks for itself. You can watch it here:
https://paperbackexpert.com/micro-training-replay-dec2021/
Essential Reading
Why Your Free Consultation Offer Sucks (And How To Fix It!)
My friend (and master marketer) Will Hanke published aĀ great blog postĀ last week. It’s essential reading for anyone who has (or wants to have) a free consultation to attract and convert prospects.
Song of the Day
An Ode to John Prine
One of the businesses I run is called (ware)HOUSE Concerts. I host concerts in a black box performing space built into the back corner of a warehouse in St. Louis.
We fill the space with sofas to turn it into a giant living room. Those who attend love the intimate vibe. Artists love to perform there, too. We paused live shows because of the pandemic (they’ll be back soon).
Meanwhile, I send a daily(ish) “Song of the Day” email to my list. I pick a song, share a story or some background info about it, add it to public playlists on Spotify and Apple, link to the song on YouTube, and send all of the above to everyone on my list.
Here’s oneĀ I wrote last month about Todd Snider and his friend John Prine. Last year, Prine died due to complications from that dreaded virus. The song is Snider’s tribute to his friend. TheĀ story Snider tellsĀ is great.
You can find all of the song of the day posts and sign up for the emailsĀ here.
Lyrics for Ponder
John Prine Wrote and Sang This…
āThat’s the way that the world goes ’round
You’re up one day and the next you’re down
It’s half an inch of water and you think you’re gonna drown
That’s the way that the world goes ’round”
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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